Christianshavns Pharmacy
Digital signage creates new opportunities
Christianshavns Apotek, part of a larger pharmacy network that also includes Fields Apotek and Islands Brygge Apotek, has implemented digital price tags from Delfi Technologies to create a more modern and customer-oriented pharmacy experience – a solution that creates new opportunities in everyday life.
Erdinc Özel, Group Assistant Manager at Christianshavn Apotek, Fields Apotek and Islands Brygge Apotek, has an eye for initiatives that can create a more modern and customer-oriented pharmacy experience. When he heard that A-apoteket, a chain of voluntary pharmacies in Denmark, had signed an agreement with Delfi Technologies as the new supplier of digital price tags for Danish pharmacies, he had no doubts – this was exactly the solution he would implement at Christianshavn Apotek.
– The fact that Delfi Technologies has extensive experience in many different industries is a definite plus. Even though we are a pharmacy, we can draw inspiration from how stores in other industries use digital signage,” says Erdinc Özel.
"There are so many new opportunities for us as a pharmacy. We have a more flexible everyday life with a user-friendly solution that automatically updates our product descriptions and price information."
Modern technology creates value for the pharmacy
With the digital price tags, Christianshavn Apotek has created a more modern and efficient pharmacy experience that not only saves time and reduces price errors, but also improves the overall customer experience. For Erdinc Özel, working with Delfi Technologies has proven to be a step in the right direction towards a more future-proof pharmacy that can meet customer needs in a modern and dynamic way.
– There are so many new opportunities for us as a pharmacy. We have a more flexible everyday life with a user-friendly solution that automatically updates our product descriptions and price information,” says Erdinc Özel.
In the past, pharmacies were often challenged with price errors, either because prices were not updated correctly or because they forgot to change the price on the signs. With digital price tags, these issues are now eliminated, which has a positive impact on the entire customer experience.
On the signs, the pharmacy can display everything from product descriptions and prices to item numbers and information about supplements. It is also possible to display multiple items on the same sign, which is often used when there is a lack of shelf space or multiple items of the same type. Offers are also marked with a clear red heat and an indication of savings – e.g. pre-price or “save 20%”.
Smart management directly at the shelf
One of the features that has particularly impressed Erdinc Özel and his team is the ability to manage the signs directly at the shelf via a mobile phone. This gives staff a much more efficient and flexible way of working.
– Especially the fact that we can walk around with a mobile phone and manage signs directly at the shelf – that’s really smart,” says Erdinc Özel.
The solution can be managed via an app(BreeceGo) on existing mobile phones or handheld terminals, providing access to all essential system information and functions such as assigning new signs, swapping signs and much more. This allows the pharmacy to quickly and easily make changes and customizations without having to interrupt the workflow to, for example, go back and forth between the back room and sales area.
About Christianshavns Apotek
Christianshavn Apotek is a modern pharmacy located in the heart of Christianshavn, Copenhagen. The pharmacy is known for its customer-oriented approach and its focus on providing personalized advice and tailored health solutions. As part of a larger pharmacy network that also includes Fields Apotek and Islands Brygge Apotek, Christianshavns Apotek combines a high level of professional expertise with a focus on user-friendliness and quality to meet customers’ healthcare needs.
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