Phoenix Pharmacy Uldum

February 9, 2024

Local pharmacy strengthens customer contact through digital price tags

Fønix Apoteket Uldum, part of A-apoteket, has automated time-consuming tasks with digital price tags from Delfi Technologies to free up more time for customer contact and the ability to offer personalized service.

A-apoteket is a chain of independent pharmacies in Denmark. One of them is Fønix Apoteket Uldum, where Jeppe Madsen is the pharmacist. He appreciates the close relationship that develops between customers and healthcare professionals in a rural area. The personal contact and the ability to provide individual advice is of great importance to him and his team.

An investment in digital price tags from Delfi Technologies has freed up time and allowed the pharmacy to focus more on customer care and advice, strengthening the close relationship with customers and creating a more satisfying experience for everyone.

"We looked for digital price tags because it took a lot of time to change the paper tags we had before. Plus, the products look nicer on the shelf and it's also much easier to see where there are offers and where there are no offers."

Jeppe Madsen Owner, Fønix Apoteket Uldum

Automation creates time for personal service

By automating the process of updating prices and product information on the shelves, the pharmacy has created a more efficient workflow that frees up resources to strengthen the personal service that customers value.

The pharmacy can now update prices and product information in real-time, without the need for manual intervention. This not only saves time, but also reduces errors and ensures that customers always have access to accurate and up-to-date information.

– Every 14 days you typically have to change a lot of price tags. If you don’t do it right when the prices change, it creates a lot of confusion for customers,” says Jeppe Madsen.

A dynamic solution with great flexibility

Fønix Apoteket Uldum takes full advantage of the potential of technology and the dynamic possibilities offered by the digital price sign solution. By implementing the solution from Delfi Technologies the pharmacy has gained a number of benefits, including flexible layout options that allow them to customize signs as needed and create a more engaging shopping experience for customers.

One of the dynamic options the pharmacy uses is the automatic highlighting of offers on the signs using colors. This makes it easy for customers to identify and take advantage of current offers and promotions.

– We looked for digital price tags because it took a lot of time to change the paper tags we had before. And then the products present themselves more nicely on the shelf and it is also much easier to see where there are offers and where there are no offers, explains Jeppe Madsen.

In addition, the pharmacy takes advantage of the ability to display multiple products on the same sign, making more efficient use of space and making it easier for customers to compare different products directly on the shelves.

The pharmacy also has the option to display specific text directly on the signs, such as “dietary supplements”, which increases customer awareness of product categories and makes it easier to find specific items in the pharmacy.

Ease of use was crucial to the decision

Many pharmacies in Denmark now use digital price tags. Fønix Apoteket Uldum has chosen the solution Delfi Technologies because of the great ease of use and flexibility that the system offers. Using a mobile phone (or handheld terminal) with a dedicated app, BreeceGo, the pharmacy can easily manage items and price tags with easy scanning – directly at the shelf, making everyday life more efficient and streamlined for staff.

Jeppe Madsen runs a total of three pharmacies, all of which have the digital price tags from Delfi Technologies. Due to the distances between the pharmacies and the ease of Delfi’s solution, Jeppe could only instruct the employees in the Delfi app and the digital signage solution over the phone, which worked well.

– I have opted out of digital price tags Delfi Technologies because they are much easier to set up. You can stand at the shelf with a cell phone and an app, scan the product and the price tag – and then you can see right away that it works. You don’t have to move away from the shelves and away from the products,” concludes Jeppe Madsen.

About Fønix Apoteket Uldum

Jeppe Madsen is a pharmacist at Fønix Apoteket Uldum and Fønix Apoteket in Nørre Snede and Tørring. All three pharmacies are part of A-apoteket, a chain of pharmacists with more than 90 pharmacies and a total of over 200 pharmacies, pharmacy branches and outlets in Denmark. Today, almost every other Danish pharmacist is a member of A-apoteket. At apoteket-online.dk you can also buy online from your local pharmacy – and have it delivered right to your door.