MERCEDES-BENZ CPH

December 11, 2019

Efficient work process management at mercedes-benz cph

Mercedes-Benz CPH has an ambition to sell almost 7,000 cars and vans in 2019 (new and used) across five branches. This places great demands on logistics and documentation throughout the process from sale to delivery. Therefore, Mercedes-Benz CPH uses a barcode solution for vehicle registration and logistics planning.

Mercedes-Benz CPH covers the area from Hillerød to Greve and is Copenhagen and North Zealand’s largest dealer of Mercedes-Benz passenger cars. Mercedes-Benz CPH is owned by the German car manufacturer, Daimler AG, and sells cars, vans and trucks from five branches; Hørsholm, Hillerød, Søborg, Ishøj and Greve. With the large number of cars and vans sold from Mercedes-Benz CPH, Mercedes-Benz CPH has a clear process when it comes to making logistics and documentation run smoothly.

– We work with ‘delivery on time’, so it’s important that our employees and preparers don’t spend unnecessary time on a task that could be done smarter in the first place. This is also why we print barcodes for cars, keys and documents, so we can match them against each other and make sure that the cars ultimately get to the right departments, says Emiel Schut, Operations Manager at Mercedes-Benz CPH.

"At the end of the day, it's all about the philosophy 'work smarter, not harder'. By replacing manual work processes with digital processes to save time in one area, we are automatically challenged to think differently."

Emiel Schut, Operations Manager at Mercedes-Benz CPH

WORK SMARTER, NOT HARDER

As Operations Manager, Emiel Schut is responsible for Sales Support, among other things. This involves the entire management process from sales to delivery, including logistics, registration and documentation. Previously, every car’s unique ID was handwritten on keys and car papers. With the new digital barcode solution, Mercedes-Benz CPH has gained more efficient workflow management, which also eliminates any human error.

The solution is implemented at all sales locations and is connected to Autoline DMS (Dealer Management System), where car data is extracted for printing the barcodes. The solution itself consists of handheld terminals for scanning, label printers for printing labels with barcodes that are applied to the car’s windshield, key tag and car document. In addition, a website has been developed that provides an overview of the cars and the entire planning process from sale to delivery. In this way, a manual work process has been replaced with a digital and much more efficient process.

– At the end of the day, it’s all about the philosophy ‘work smarter, not harder’. By replacing manual work processes with digital processes to save time in one area, we are automatically challenged to think differently and see opportunities in other areas,” explains Emiel Schut.

Today, the barcode solution is used to register new passenger cars on arrival at the dealership. In addition, Mercedes-Benz CPH plans to expand the solution to also handle used cars to achieve consistency and the same benefits all the way around.

ABOUT MERCEDES-BENZ CPH

Mercedes-Benz CPH has sold passenger cars in Denmark since 1930 and is owned by the car manufacturer Daimler AG in Germany. Mercedes-Benz CPH is Copenhagen and North Zealand’s largest dealer of Mercedes-Benz products and services with more than 350 employees and six branches – Hørsholm, Hillerød, Snorresgade (Copenhagen), Søborg, Ishøj and Greve.