Irma – Denmark’s oldest grocery chain has opened a new flagship store in Copenhagen
At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices using electronic shelf labels, the store also presents the future of Irma.
Centrally located in Copenhagen and amidst the flow of passengers, Irma Østerport reopened in August under the concept “The Urban Irma”, which is part of the chain’s five-year strategy, which also will transform 45 Irma stores by the end of 2022 – from being purely cultivated supermarkets to become a food house with an affiliated supermarket.
"With electronic shelf labels, we can ensure our customers updated prices, as the price of the shelf will match the price at checkout. It is a clear advantage in the daily work, where we save time on price changes."
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Will help Irma to move forward to year 2022
Irma is Denmark’s oldest grocery chain and the second oldest supermarket in Europe. The first Irma store saw the light of day in 1886 and ever since the beginning, Irma has been responsible for food joy, quality and responsibility. Today, Irma has over 80 stores on Zealand.
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