Oess & Bulling Beverage Wholesale

November 24, 2023

Oess & Bulling relies on electronic labeling from Delfi

One of the main reasons the specialist beverage wholesaler Oess & Bulling introduced electronic labeling was the seamless, automatic connection via “diKasse,” the leading POS software in the specialist beverage trade. This was easily achieved by the Danish IT company Delfi Technologies programming the appropriate interface.

“Competent advice is the most important asset we want to offer our customers. We need our employees for this. The Delfi solution enables us to create exactly this time for our employees without neglecting all the important information about the product labels,” says Managing Director Björn Oess. All vital information on prices for individual items, containers and partial quantities appear variably on the respective price tag. Additional information, whether deposit, reusable or disposable, is also displayed depending on the product group, ensuring legal certainty regarding the labeling obligation.

"Competent advice is the most important asset we want to offer our customers. We need our employees for this. The Delfi solution enables us to create exactly this time for our employees without neglecting all the important information about the product labels."

Björn Oeß, Managing Director, Oeß & Bulling Getränke-Fachgroßhandel

The three display sizes (Chroma 21, 29 and 74) provide great flexibility. With wines, for example, in addition to the name, the origin and the taste play a significant role in the purchase decision, which is made possible by 3 additional article lines on the large displays.

Daily or even weekly specials are automatically imported overnight and do not have to be inserted into the shelves by employees during working hours.

More time for our customers

“Our staff are delighted with how easy the digital price labeling is. Even new products are imported into the labeling system via the existing company smartphone,” reports Sales Manager Markus Mittmesser. This paves the way for competent customer advice, reflected in many regular customers.

Userfriendly Mobile App BreeceGo

The BreeceGo app from Delfi Technologies makes it easy for the Oess & Bulling team to manage its approximately 2800 digital signs. The solution from Delfi Technologies communicates directly with the standardized interface to the merchandise management system from “dicomputer,” the leading provider of software solutions in the beverage industry.

A single antenna had to be installed by Delfi Technologies in the entire sales area due to the extensive range – up to 5000m² per antenna.

About OESS & Bulling

The joint history of OESS & Bulling came about through the merger of the two traditional companies in 2011, which can be considered a long history. Since then, the company has operated six pick-up markets from its headquarters in Mosbach-Diedesheim. It is a professional beverage delivery service for restaurateurs and businesses. Since the beginning, the company has been a member of GEFAKO, the most considerable Beverage wholesale cooperation in southern Germany, with over 330 specialist beverage stores.