JOHANNES FOG
Johannes Fog: More time for advice and customer service
In early 2018, Fog installed electronic shelf labels as a pilot project in the first timber and construction center on Zealand. A year has now passed and there is more time for advice and customer service. Another side benefit is the confidence that customers have that prices are correct. Based on the positive experience, Fog will implement electronic shelf labels in the remaining stores.
Johannes Fog offers everything for the home and garden. Customers are greeted by staff who are ready to provide qualified and professional advice – something the staff have been given better opportunities for after the implementation of electronic price tags. Before the campaign change, there used to be a lot of work for the staff. Now everything runs completely automatically, which is much more efficient, explains Jimmy Thesbo, Business Manager at Fog in Farum and adds:
– In the beginning, it was about establishing the processes themselves. Now it’s been a year and the first thing I think is that trust has been established between customers and prices. The anxiety about possible price errors is completely gone. What they see on the shelf is also what they see at the checkout – it gives a great peace of mind.
"In the beginning, it was about getting it established with the processes. Now it's been a year and the first thing I think is that trust has been established between customers and prices. The anxiety about possible price errors is completely gone."
STRATEGY 2020: EFFICIENCIES AND IMPROVED CUSTOMER EXPERIENCE
Fog is working according to “Strategy 2020” with both an improved customer experience and efficiency improvements so that the business can be 100% fit. The implementation of electronic shelf labels is a natural element of this strategy, says CFO at Fog, Mads Hvelplund, and elaborates:
– For customers, it ensures that we always have the correct price on the shelf label and that we have an easy-to-read shelf label. On the efficiency front, it means that employees do not have to spend resources on changing paper shelf labels, but can instead spend their time serving our customers. Finally, electronic shelf labels allow us to quickly adjust prices if market conditions change.
Fog implemented electronic shelf labeling (ESL) as a pilot project in Farum. Based on the experience from this, Fog will implement ESL in the remaining stores.
– Based on the good experience we have gained with ESL and the pilot project in Farum, we will implement in Hørsholm, Herlev, Værebro and Vordingborg in 2019. In 2020, we expect to implement in the remaining stores, so that they all – also in this area – lead the way,” concludes Mads Hvelplund.
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