Midtdjurs Tractor Warehouse

April 12, 2023

Midtdjurs Traktorlager: State-of-the-art machine shop introduces 10,000 digital price tags

Despite the name, Midtdjurs Traktorlager is much more than a tractor warehouse. With more than 10,000 products in the store, there is something for every need. A switch to digital price tags has improved customer service and made it much easier to update prices and product information on the large range.

Midtdjurs Traktorlager is a real treasure trove of products for forest, garden and park. Here you’ll find everything from electrical supplies to garden tractors. In a more traditional industry, Midtdjurs Traktorlager manages to create innovative development. Both by having a popular webshop and with a recent investment in digital price tags from Delfi Technologies.

Customer service at the forefront

The business strives to provide good customer service – and this is one of the big reasons why Midtdjurs Traktorlager has implemented digital price tags. Before the switch to digital price tags, there could be signs with the wrong prices on the shelf – if you didn’t always have time to change a sign when prices changed or a new offer was published. This was not optimal and especially not for the customer experience. With digital price tags, all prices and product information are automatically updated on the shelf when there are changes in data from the ERP system.

We used to spend a lot of hours every day changing price signs. The night before an event, we would go and put up laminated signs with a special offer price. Now we can go home at the end of the day, and the next day the whole store is updated with special offer signs.

Heidi Klemmensen IT & Accounting at Midtdjurs Traktorlager

– We used to spend a lot of hours every day changing price signs. The night before an event, we would go and put up laminated signs with a special offer price. Now we can go home at the end of the day, and the next day the entire store is updated with special offer signs without us having to do anything, says Heidi Klemmensen, IT & Accounting at Midtdjurs Traktorlager.

Midtdjurs Traktorlager has designed templates for the signs that can be used for special events such as Open House and Black Friday. This way you can highlight these types of events in a special and personalized way. The text and design emphasizes Black Friday with black graphics that radiate an extra special offer. This was not an option before with printed paper signs.

Opportunity to maximize earnings

The implementation of digital price tags has given Midtdjurs Traktorlager several advantages. Firstly, they now have the ability to change the prices of products in real time. This means that the business can react quickly to market trends and adjust prices to maximize profits.

The store has also had templates built that allow you to use one price tag, but with two products attached. This way you can optimize in places where space is limited. This could be for products that are very narrow on the shelf or on skewers. It also saves on the number of signs. This feature is used in several places in the store.

– We have been extremely satisfied with the support and guidance we have received from Delfi Technologies before, during and after the implementation of the digital price tags. They are always available, says Heidi Klemmensen.

Special features help the business

Several special functions have also been created to help staff in their daily work. One of the features is a special text that appears on the sign when a replacement item has been added to a specific item that is otherwise in the permanent range. It can be a new item number or a new item that will replace the existing one. Here it is written “the item has a new item number”. This way, staff know that they need to scan the sign with the new item to make sure the price and information is up to date. Previously, uncertainty could arise between the item and the sign.

Another feature that has been created is that the sign says “item is on its way” when there is zero stock in the inventory management system. Using this feature, staff don’t have to go to the warehouse to find items where the shelf is empty.

In addition, the store has also created special offer layouts that highlight offers with red “offer texts”. With this layout, employees can also easily spot if there are individual products in a category that do not have the correct discount code in the ERP system. Similarly, the store can also highlight special multi-piece offers if a customer buys several of the same item.

A “Plug & Play” solution

The solution that Midtdjurs Traktorlager has implemented from Delfi Technologiesis a cloud-based solution. This means that you don’t need to have computers or servers installed locally for the software to work. All it requires is an internet connection and a wireless antenna for the signs to synchronize with the data source from the POS system. A few seconds after changes are made in the system, the signs are updated for the products in question.

About Midtdjurs Tractor Warehouse

Midtdjurs Traktorlager A/S is located in the Jutland town of Nimtofte and is today a state-of-the-art machine shop with a very stable and growing customer base. Today there are 32 loyal employees. The many customers are both private and professional customers who buy machines, tools, workwear and various consumables.