Oess & Bulling - Wholesale of beverages

November 24, 2023

Oess & Bulling focuses on digital signage from Delfi

One of the main reasons why Oess & Bulling – a specialty beverage wholesaler – introduced digital price tags was the seamless, automatic integration to “dicomputer”, the leading POS software in the specialty beverage trade. This was easily achieved by the Danish IT company Delfi Technologies developed a suitable interface .

– Competent advice is the most important resource we want to offer our customers. We need our employees for this. The Delfi solution allows us to create exactly this time for our employees without neglecting all the important information about the product labels, says Björn Oeß, Managing Director of Oeß & Bulling Getränke-Fachgroßhandel in Germany.

"Competent advice is the most important resource we want to offer our customers. We need our employees for this. The Delfi solution allows us to create exactly this time for our employees without neglecting all the important information about the product labels."

Björn Oeß, Managing Director Oeß & Bulling beverage wholesalers

The three display sizes(Chroma 21, 29 and 74) offer great flexibility. With wines, for example, in addition to the name, country of origin and taste also play a significant role in the purchase decision, which is made possible by three additional article rows on the large signs.

Daily or weekly offers are automatically imported at night and do not need to be shelved by employees during working hours.

More time for our customers

– Our staff are thrilled with how easy the digital price labeling is. Even new products can be easily imported into the system using our smartphones,” explains Sales Manager Markus Mittmesser. This opens the way for competent customer support, which is reflected in many regular customers.

User-friendly mobile app BreeceGo

The BreeceGo app from Delfi Technologies makes it easy for the Oess & Bulling team to manage its approximately 2800 digital signs. Delfi TechnologiesThe solution communicates directly with the standardized interface to the inventory management system from “dicomputer”, the leading provider of software solutions for the beverage industry.

Due to the large range – up to 5000m² per antenna – it was only necessary to install a single antenna in the entire sales area.

About OESS & Bulling

The shared history of OESS & Bulling came about through the merger of the two traditional companies in 2011, which can be considered a long story. Since then, the company has operated six takeaway markets from its headquarters in Mosbach-Diedesheim. It is a professional beverage delivery service for restaurateurs and businesses. Since the beginning, the company has been a member of GEFAKO, the largest cooperative organization of beverage wholesalers in southern Germany, with over 330 specialized beverage stores.