LØVBJERG ELECTRONIC SHELF LABELS
Løvbjerg continues growth with electronic shelf labels
In terms of revenue, the grocery industry has had a good year in 2020. This is also the case for the Løvbjerg chain, which has experienced strong growth in its stores. The chain has ambitious plans for the future, which have already seen the installation of electronic shelf labels in all stores in less than a month.
During January 2021, all stores in the Løvbjerg chain replaced paper with electronic shelf labels from Delfi Technologies. In addition to raising the level of both customer service and employee satisfaction, the initiative has also created new marketing opportunities for the Jutland grocery chain.
Jesper Due, CEO at Løvbjerg, says that the solution has first and foremost eliminated the time-consuming work of replacing paper shelf labels, which used to take many hours every single day.
– Most importantly, we have more time for other tasks in the stores, such as replenishment, customer service and a number of other daily store tasks. This is of great importance in creating a good shopping experience for our customers,” he says.
"The whole price certainty is a huge win for us. It means a lot that we no longer have to worry about the price on the sign - we know for sure that the price on the shelf matches the price at the checkout."
ELECTRONIC SHELF LABELS ARE A HUGE WIN
Løvbjerg’s implementation of electronic shelf labels is part of a larger modernization plan at the chain, which also includes a strong focus on digital development in the stores. At Løvbjerg in Fredericia, the local grocer is excited about the switch to electronic signage.
– The whole price certainty is a huge win for us. It means a lot that we no longer have to worry about the price on the sign – we know for sure that the price on the shelf matches the price at the checkout,” says Carsten Lindberg, grocer at Løvbjerg in Fredericia.
THE RECIPE BEHIND THE HUGE REVENUE GROWTH
As a grocer in the Løvbjerg chain, you have a high degree of freedom to develop the stores according to the surrounding local community in terms of layout, product range and other areas. This means that you have the opportunity to make the necessary local adaptations that ultimately benefit customers.
In addition to this, major investments have been made in modernizing the chain’s stores, including the implementation of electronic shelf labels.
At the same time, the Corona era has also helped to increase turnover in the stores, as the chain’s range has been able to cover many of the customers’ needs and they have been able to buy more things in one place.
All of this has had a positive impact on the growth of the stores with strong revenue growth.
The electronic shelf labels will help create a solid foundation for future growth with new marketing opportunities and a focus on ensuring the necessary visibility of the products.
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