Easy-Buy

July 23, 2024

Digital price tags provide a better experience at Købmandsgården

More and more Let-Køb grocers are introducing digital price tags. Most recently, Købmandsgården in Serritslev has adopted the digital solution Delfi Technologies to ensure correct labeling and improve the customer experience.

Today, many supermarkets and grocers have replaced traditional paper signs with digital price tags, a solution that improves efficiency and customer experience. A good example of this is Let-Køb, one of the Dagrofa Group’s local store chains.

Købmandsgården in Serritslev is one of the Let-Køb stores that has adopted the digital solution – as have more than 320 other Dagrofa stores, including Let-Køb, Spar, Min Købmand and Meny.

"The digital price tags give us an effective tool to manage prices and product information. It's quick and easy, saves us a lot of time and ensures correct information about the items on the shelf."

Peter Balzer Andersen Owner of Købmandsgården in Serritslev

Digital price tags offer a wide range of benefits for retailers, including quick and easy price updates, reduced paper consumption and more accurate in-store signage.

Local goods at the right prices

Købmandsgården is part of Let-Køb, which has 116 stores across Denmark. The local chain offers customers what they need, with an assortment adapted to the stores’ location and local services.

At Købmandsgården you’ll find a wide selection of local everyday products and fresh bread from Konditorbageren every Friday, Saturday and Sunday. Serritslev is known for its natural resources, which is something that is utilized at Købmandsgården, which collaborates with several local suppliers to bring local delicacies to the store.

– The digital price tags give us an effective tool for managing prices and product information. It’s quick and easy, saves us a lot of time and ensures correct information about the products on the shelf,” says Peter Balzer Andersen, who runs Købmandsgården together with his wife Luise Balzer Andersen.

The digital price tags make it quick and easy to update prices and product information. This is especially useful for staff, who can now more easily comply with labeling requirements for items such as fruit and vegetables where class and origin information must be clearly displayed.

About Købmandsgården

Købmandsgården is a local grocery store in Serritslev – a central shopping destination for local residents. As part of the Let-Køb chain, Købmandsgården benefits from a strong nationwide structure, ensuring competitive prices and a wide selection of quality products.