ICA Torsaas

December 14, 2022

Delfis Breece solution brings new possibilities on the shelf at ICA

Delfi Technologies streamlines work in ICA stores with digital price tags. A new feature also means that current stock levels can be displayed directly at the shelf. This has saved many hours at ICA Supermarket Torsås, which has also achieved more efficient store operations.

The new feature, which displays current stock levels directly on the shelf, saves the store extra time on operational tasks and checking stock status. The new stock balance function is in operation in several ICA stores. One of the stores is ICA Supermarket Torsås, where Daniel Jungå is store manager.

Daniel has previously carried out various projects to renew the entire store. Here, the store was also looking for a solution with digital price labels (ESL) so that staff no longer had to spend time and resources changing paper labels on the shelves.

"We are happy with our new solution and especially the ability to show the stock balance - it's a game changer."

Daniel Jungå, Store Manager, ICA Supermarket Torsås

– We save a lot of time now that the shelf labels are automatically updated with how many items we have in stock, new prices, promotions and new product information, says Daniel Jungå.

A game changer and more efficient store operations

Daniel has no doubt about the benefits of switching from paper to electronic signage, which provides a better foundation for efficient store operations in the future.

– “We are happy with our new solution and above all the ability to show the stock balance. It’s a game changer and we have a more efficient store operation, which means we also have more time for what’s most important to us – our customers,” says Daniel Jungå.

Breece Cloud-The digital shelf label solution is integrated with the store’s StoreOffice / BOB, where the store can easily change prices, product information and activate promotions throughout the store – all within seconds. All price and product changes are made in the store’s StoreOffice / BOB and are automatically changed when sent to checkout.

All that is required is a wireless antenna that connects directly to the store’s existing ICA network. The system automatically downloads updates and sends them to the displays on the shelves.

Today, the Breece ESL solution from Delfi Technologies is installed in a wide range of sectors, in more than 3,300 locations with a total of more than 15 million digital signs installed.

About ICA

With around 1,300 stores and a market share of approximately 36 percent, ICA Sweden is the leading grocery chain in Sweden. The business is run together with independent ICA retailers who each run their own stores and can thus meet customers through locally adapted concepts and offers.