ICA Supermarket Sävedalen, Sweden

April 2, 2025

Optimized store operations at ICA with electronic shelf labels from Delfi Technologies

At ICA Supermarket Sävedalen, the decision was made to invest in electronic shelf labels from Delfi Technologies to streamline store operations and enhance the customer experience. The decision was based on positive experiences from other ICA stores already using Delfi’s Breece ESL system, highlighting its reliability and user-friendliness.

The Breece solution integrates seamlessly with ICA’s ‘StoreOffice/Min butik’, ensuring that price and product information is automatically updated both at the checkout and directly on the shelves. This saves time, reduces errors, and allows staff to focus more on customer service and other important tasks in the store.

Delfi Technologies is a certified supplier to ICA Sweden and offers electronic shelf labels through its Breece solution. Price and product changes made in ‘StoreOffice/Min butik’ are automatically updated in both the checkout system and on the shelves – including automatic display of multi-pricing with the Breece system.

"For us, the flexibility of the Breece system has been a major advantage. We can quickly adjust information and campaigns directly on the shelf labels, which gives us a much more dynamic and efficient way to communicate with our customers."

Malin Alexandersson Malin Alexandersson, ICA retailer, ICA Supermarket Sävedalen

Flexible customer communication

The Breece system allows the store to customize the information displayed on the shelf labels. This flexibility ensures that customers always have access to up-to-date and relevant information right at the shelf. This includes:

Member prices and offers
Multi-pricing
Stock status
Out of stock at supplier
Locally produced
Lowest 30-day price
Other store-specific information

Easy administration via mobile app

With the Breece Go app, store staff can manage the system directly from their mobile phone or handheld terminal. It’s a user-friendly solution that makes it easy to perform updates and ensures the system is always up to date.

Using the Breece Go app, staff can update and customize messages on shelf labels in real time, ensure that all prices match the checkout system, and adjust display settings to comply with pricing and marketing regulations.

Continuous optimization and future-proofing

One of the key benefits of the Breece system is its ability to adapt to new requirements and automatically implement updates. This means the store always has access to the latest features without relying on external solutions or time-consuming manual adjustments.

ICA retailers at ICA Supermarket Sävedalen: Malin Alexandersson and Marie Alexandersson.

– For us, the flexibility of the Breece system has been a major advantage. We can quickly adjust information and campaigns directly on the shelf labels, which gives us a much more dynamic and efficient way to communicate with our customers,” says Malin Alexandersson.

About ICA

ICA Sweden is one of the country’s largest grocery chains and part of ICA Gruppen. The company operates around 1,300 stores across Sweden, most of which are independently owned and run under the ICA brand. ICA Sweden offers a wide range of groceries and services, including private labels and digital customer solutions. The company focuses on sustainability, innovation, and customer-centric solutions to strengthen its market position.