ICA Supermarket Sävedalen

April 2, 2025

Optimized store operations at ICA with electronic shelf labels from Delfi Technologies

ICA Supermarket Sävedalen has chosen to invest in electronic shelf labels from Delfi Technologies to streamline store operations and improve the customer experience. The decision was made based on positive experiences from other ICA stores already using the Delfi Breece ESL system, highlighting its reliability and ease of use.

The Breece solution integrates seamlessly with ICA’s StoreOffice/BOB system, meaning that price and product information is automatically updated both at checkout and directly on the shelves. This saves time, reduces errors and allows staff to focus more on customer service and other important tasks in the store.

Delfi Technologies is a certified supplier to ICA Sweden and offers electronic shelf labels through their Breece solution. Price and product changes are made in StoreOffice/BOB and are automatically updated both at the checkout and on the shelves – this includes the store automatically receiving multi-prices on the signs with the Breece solution.

"For us, the flexibility of the Breece system has been a great advantage. We can quickly customize information and promotions directly on the shelf labels, which gives us a much more dynamic and efficient way to communicate with our customers."

Malin Alexandersson ICA retailer, ICA Supermarket Sävedalen

Flexible communication with customers

The Breece system allows the store to customize the information displayed on the shelf labels. This flexibility ensures that customers always have access to up-to-date and relevant information directly on the shelves. This includes:

Member prices and offers
Multiprice
Stock status
Sold out at supplier
Locally produced
Lowest 30-day price
Other store specific information

Easy administration via mobile app

With the Breece Go app, store staff can also manage the system directly from their mobile or a handheld terminal. A user-friendly approach that makes it easy to manage updates and ensures the system is always up to date.

With the Breece Go app, staff can update and customize messages on shelf labels in real-time, ensure all prices match those in the POS system, and adjust display settings to comply with price marketing regulations.

Continuous optimization and future-proofing

One of the advantages of the Breece system is its ability to adapt to new needs and implement updates automatically. This means that the store always has access to the latest features without the need for external solutions or time-consuming manual adjustments.

They are two sisters who are ICA shoppers. Malin Alexandersson and Marie Alexandersson.

– For us, the flexibility of the Breece system has been a great advantage. We can quickly customize information and campaigns directly on the shelf labels, which gives us a much more dynamic and efficient way to communicate with our customers,” says Malin Alexandersson.

About ICA

ICA Sweden is one of Sweden’s largest grocery chains and part of ICA Gruppen. The company operates around 1,300 stores across the country, most of which are owned and operated by independent retailers under the ICA brand. ICA Sweden offers a wide range of groceries and services, including own brand products and digital solutions for customers. The company focuses on sustainability, innovation and customized solutions to strengthen its market position.