LION MOUNTAIN SUPERMARKET

December 22, 2018

Løvbjerg introduces electronic shelf labels in all stores

The privately owned Jutland-based supermarket chain Løvbjerg is doing well and has experienced great progress in 2020, ending the year with 18% growth. The chain is therefore also investing in modernization and more digital initiatives. Most recently, Løvbjerg has introduced electronic shelf labels in all stores.

Despite Corona, the family-owned supermarket chain Løvbjerg, which has a total of 15 stores in Jutland and Funen, is experiencing stable growth. All stores are growing and the progress gives good faith in the future. Løvbjerg is also opening a new large supermarket in Esbjerg in 2022.

The family-owned business is run in a very special way, using the principle of ‘freedom with responsibility’. According to Jesper Due, CEO at Løvbjerg, this means that they hire talented people who are given the freedom to develop the stores. This is especially a strength in times of crisis, he says:

– Stores have the freedom to adapt and develop their stores – and that’s a clear advantage in the Corona era when it’s necessary to act quickly.

Currently, Løvbjerg is investing heavily in modernizing the chain’s stores and has recently introduced electronic shelf labels in all stores. It is a solution that Delfi Technologies has delivered.

"With electronic shelf labels, we can save a larger number of employee hours, where the resources can instead be used for other tasks in the store. At the same time, it improves our customer service by ensuring the right price on the shelf."

Jesper Due, CEO at Løvbjerg

SAVE RESOURCES AND INCREASE CUSTOMER SERVICE

The implementation of electronic shelf labels is part of Løvbjerg’s digital development, which also includes making it possible to order and pay for take away online.

– We have launched a number of digital initiatives. With electronic shelf labels, we can save a larger number of employee hours, where the resources can instead be used for other tasks in the store. At the same time, it improves our customer service, as we ensure the right price on the shelf,” says Jesper Due and adds:

– In addition, the shelf labels give us some new opportunities in our marketing. In the future, it will be easier and faster to create new campaigns – for example, if we want to reduce a product group by 25% for a certain period of time.

NEW TECHNOLOGY OFFERS MORE OPPORTUNITIES

While many other supermarkets have long been using electronic shelf labels, Løvbjerg has waited to make the investment. According to Jesper Due, the time is only now right for Løvbjerg.

– I actually helped introduce electronic shelf labels during my time at Salling Group, but back then the technology was completely different and still required a lot of resources. But a lot has happened with technology and today we have many more options,” he explains.

Jesper Due has been with Løvbjerg for 7 years, before that more than 20 years in Føtex/Salling Group, both in stores and at the head office.

FULL ROLLOUT – OPERATIONAL IN ALL STORES IN LESS THAN A MONTH

Løvbjerg wanted a full roll-out of the Delfi solution, so they installed electronic shelf labels in all stores at the same time. In this way, the chain could fully benefit from the switch from paper to electronic signage right from the start. In addition, Løvbjerg wanted a solution that matched their needs for flexibility and scalability. Therefore, the choice fell on Delfi Technologies.

– We have teamed up with Delfi Technologies because it is the right solution for us. All stores have had electronic shelf labels in less than a month – it’s quite efficient. At the same time, it’s easy to scale up if we want more signs, new sizes or completely new stores,” says Jesper Due.

BETTER VISIBILITY AND CLEAR SIGNALS

The Jutland supermarket chain has deliberately chosen to go with larger signs and has worked hard to get the right layout and expression on the shelf labels. The signs are fully graphic, which means that the chain can in principle display all the content it wants – such as logo, symbols and other graphic elements. In addition, price is a crucial element for Løvbjerg. It is important that the price is clearly visible.

– With this solution, we can ensure the necessary visibility and send clear signals when a product is on offer, when a product is organic or Danish produced. I believe this means a lot and it gives us some significant opportunities in relation to our customers,” says Jesper Due.

ABOUT LØVBJERG

Løvbjerg is Denmark’s largest family-owned supermarket chain. The chain has roots dating back to 1926 and is today a discount supermarket with 15 stores in Jutland and on Funen. Løvbjerg has a strong focus on local products and a large selection of quality products at low prices.