MENY HØRSHOLM

December 22, 2019

Experienced menu merchant shows the way forward

On May 1, 2020, Dalgaard Supermarked, MENY Hørsholm, got a new store manager. This marked the start of a generational change with the experienced grocer, Lasse Simonsen, at the helm. He will continue the store’s successful journey and has already introduced several new initiatives, including electronic price labeling.

Dalgaard Supermarked has a new grocery store couple with Lasse Simonsen at the helm with his wife Kristine Simonsen by his side. Both grew up in the local area and now live in Rungsted. They know the area well and have been loyal customers at the supermarket. Lasse Simonsen is a former grocer at Virum Supermarked, which is also part of the MENY chain.

– Lisbeth Dalgaard, the former grocer, has built a unique supermarket with a very special atmosphere. We want to further develop the supermarket with a local focus in close collaboration with the store’s skilled staff,” says Lasse Simonsen.

"We have introduced the latest technology in terms of electronic shelf labels because it gives the store a better look and customers can see the prices better. But it's more than just practicality - prices are corrected instantly."

Lasse Simonsen, Merchant at Dalgaard Supermarked/MENY Hørsholm

AT THE FOREFRONT IN MANY AREAS

In 1999, Lasse Simonsen was also a merchant in the supermarket that was the first in Denmark to introduce electronic shelf labels. Back then, however, the technology was completely different and there has been a huge development since then.

According to Lasse Simonsen, the MENY store in Hørsholm is currently one of the country’s leading fresh produce stores with a large butcher, fish and delicatessen department. The grocer also wants to profile the store as a leader in technological development.

Delfi Technologies has delivered the solution to the MENY store, which is part of the Dagrofa Group. Today, more than 220 Dagrofa merchants have adopted the same solution.

TECHNOLOGY TO MAKE RUNNING A STORE EASIER

When it comes to introducing new technology, it’s all about making it easy for employees to handle daily tasks. In this way, the grocer wants technology to be used to make it easier to run a store.

The store also has a new queue numbering system that is data-based and can calculate expected queue time in the fresh produce department. But it doesn’t stop there. The grocer has an ambition to always be at the forefront and help test new initiatives so that the store can continue to develop the experience for both customers and employees.

ABOUT MENY

MENY is Denmark’s food market and is owned by Dagrofa together with the country’s independent grocers. The chain consists of approx. 113 stores in Denmark and employs more than 5,500 people.