CONVENIENCE STORE EXPRESS FAXE
Denmark’s first unmanned store has opened
The race for Denmark’s first unmanned store was won by NærKøb. A project that has received a lot of attention and media attention since it was announced in June 2021.
NærKøb Express, as the store is called, is well located at the main entrance to Faxe town along with a Go’on gas station and a modern car wash. Passers-by and locals will be able to shop here for the most necessary goods 24 hours a day. The store contains approx. 550 of the most tradable goods. The store is connected to NærKøb in Jungshoved, from where the goods are picked up for replenishment. The owner of the store in Jungshoved, Alice Laursen, will be responsible for the daily operation of the new, unmanned investment in Faxe.
The store, which is essentially a specially developed container, contains both refrigerated and frozen sections, various groceries, sweets and chips, and freshly baked bread. The range is aimed at people on the go who are hungry for fun, but can also be used as a rescue for a quick dinner or various household needs.
The entire concept was developed by Retail360, which was responsible for all the technology, access control, payment, development and production of the container. Retail360 predicts great potential and the possibility that these containers will be placed in many different locations around the country. And the first indications from interested parties have already made themselves known.
– The plan is for these containers to be plug-and-play, so all you need to do is connect power, internet and stock the shelves. 1-2 days after the container has been unloaded, you’re ready to go,” says Mads Laursen, CEO at Retail360.
It would not be possible to have an unmanned store without having electronic shelf labels. We have a 30 kilometer drive from warehouse to store. Without it, we would have to drive 30 kilometers each way to change a paper sign every time there was a price change.
ELECTRONIC SHELF LABELS MAKE IT POSSIBLE
Now that the store is unmanned, it is a must that prices and price tags can be easily managed and changed without requiring physical presence. Therefore, the store has chosen to implement electronic shelf labels from Delfi Technologies.
With the electronic shelf labels, the staff in the store in Jungshoved can change the prices in both stores in their ERP system. As soon as there is a price change, the electronic shelf labels are automatically updated in the unmanned store. Electronic shelf labels also ensure that the price at the checkout and on the sign are identical.
– It wouldn’t be possible to have an unmanned store on this scale here without having electronic shelf labels. We have a 30 kilometer drive from the store in Jungshoved to the new store in Faxe. If we had to drive this distance every time we changed a price to update the price sign in the store, it would not be optimal,” says Alice Laursen.
INTEGRATION TO EXISTING SYSTEM
Communication to the electronic shelf labels is done via a wireless antenna installed in the container and a cloud-based software package. Delfi’s software is standardized and ready to connect to NærKøb’s ERP systems, where product information and prices are retrieved from. The electronic signs come in different sizes, where NærKøb Express has chosen the same size for the entire store. In the freezer cabinets, a special type of shelf edge is used that can withstand freezing temperatures.
Using Delfi Technologies’ Breece Mobile Assist app, the store can quickly assign new items to the electronic shelf labels and change the design of the label directly with their smartphone. Simply scan the item’s barcode and the barcode on the sign, and the two are linked. It doesn’t get any easier than that.

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