SALLING GROUP BR, BILKA & FØTEX

December 29, 2021

Salling group has optimized store operations with smartphones

IT at Salling Group has visited all BR, Bilka and Føtex stores to optimize the way people communicate in a busy everyday life. This has been done through a collaboration with IT company Delfi Technologies, where more than 5,000 new smartphones have been put into operation in 155 stores.

Denmark’s largest retail group, Salling Group, in collaboration with Delfi Technologies, has replaced the old IP phones in all BR, Bilka and Føtex stores with a new mobile solution consisting of smartphones and a variety of new apps.

– There’s a 20-year technology leap for this smartphone. But it’s not just a smartphone. We’ve loaded it up with a lot of great software that allows our employees to provide even better service to our customers out in the stores,” says Steen Isdahl, COO of Salling Group.

"And why did we choose this phone? Well, together with Delfi, we chose it because it meets our requirements for battery life - very important! Safety, not least. And durability."

Steen Isdahl, COO, Salling Group

EMPLOYEES CAN WORK FASTER AND MORE EFFICIENTLY

With this project, Salling Group has given 12,000 employees in the stores a new smart tool in their hands. Directly on the mobile PDA (model: Delfi PM45), employees can look up their inventory exactly where they stand. They can also order goods where they are. The new solution has saved Salling Group approximately 1 million steps per month.

Now the cashier can work faster and more efficiently by using the new smartphones with walkie-talkie function (Zello push-to-talk), where it is possible to contact an entire department or an individual. At the same time, they also have the ability to send pictures so that every time you need to find an item in the department, you can visually see what you are looking for.

– In the old days, you stood at the checkout line, a barcode was missing on a piece of fabric, you called over the loudspeaker, someone from the fabric to the checkout, you waited, you handed over the garment, someone else came with the barcode and you moved on, says Steen Isdahl.

Salling Group eliminates all this today, as you no longer need to provide detailed descriptions or spend unnecessary time waiting at the checkout.

5,000 DEVICES HAVE GONE LIVE 155 STORES

Salling Group has put 5,000 devices into operation in 155 stores, which are also covered by a service agreement from Delfi Technologies, so the stores are always up and running.

– So why did we choose this phone? Well, together with Delfi, we chose it because it meets our requirements for battery life – very important! Safety, not least. And durability,” explains Steen Isdahl.

The IT department at Salling Group can provide remote support on all devices via SOTI, which provides a complete overview. Through this, the devices can be configured, updated and supported. In Zello Analytics, you can also follow statistics on the use of push-to-talk in the stores.

ABOUT SALLING GROUP

Salling Group is Denmark’s largest retail group and serves 11 million customers every week. With grocery stores in three countries, webshops, department stores, supermarkets, discount stores and hypermarkets. The group currently operates more than 1,500 stores in the chains Bilka, føtex, Netto and Salling and together with internationally recognized brands the franchise chains Starbucks and Carl’s Jr.