LET-KØB RØMØ

December 22, 2018

Let-Køb introduces new technology to save time

As the first store in the Let-Køb chain, Den Gamle Købmandsforretning on Rømø has chosen to invest in electronic shelf labels to ensure correct labeling of goods, so the signage is always up-to-date. A solution that saves store staff a lot of time in their everyday work.

Rømø is one of the Danish Wadden Sea islands that is visited by many tourists every year due to its unique nature. Many of the island’s grocery purchases are made at Den Gamle Købmandsgård, which is part of Let-Køb, Dagrofa’s local store chain. The store has recently been rebuilt with new improvements, including a new entrance, a new refrigerated green room and a new meat and convenience cooler.

In connection with the remodeling, the idea arose to do something extra with the signage, especially in the fruit and vegetable department. The grocer, Marianne Tilgaard Nissen, had previously researched the market for electronic signage and therefore looked in this direction. The choice fell on Delfi Technologies, which is already an official supplier of electronic shelf labels to Dagrofa.

REQUIREMENTS FOR LABELING OF GOODS MUST BE COMPLIED WITH

There are specific requirements for food labeling that supermarkets must comply with. For example, fruit and vegetables must indicate the class and origin (country). This information must always be up-to-date on in-store signage. But according to the grocer, this is not always the case when you have to manually update all paper signs and shelf labels. However, this risk has been eliminated with the new digital solution, which fulfills the necessary requirements for all the information that needs to appear on the signage.

"It takes a lot more resources to change the necessary information on paper compared to electronic shelf labels. There is also a greater risk of error associated with using paper."

Marianne Tilgaard Nissen, Merchant

– Changing the necessary information on paper requires a lot more resources compared to electronic shelf labels. There is also a greater risk of error associated with using paper – you may simply not have time to update everything in a busy day, or you may miss some signs completely. This risk is eliminated with electronic shelf labels,” says Marianne Tilgaard Nissen and continues:

– When it comes to food and in-store signage, there are some areas that require extra attention. Especially fruit and vegetables and our meat. Here we see a lot of product updates on an ongoing basis. With electronic shelf labels, it takes no time to update product information and prices. For me as a grocer, I save a lot of time – there’s no doubt about that.

SIGNAGE SHOULD LOOK GOOD AND INSPIRE

The opportunity to get a more creative and inspiring expression on the electronic shelf labels themselves was also crucial for the grocer. It is possible to customize the design to the individual chain’s wishes and here, among other things, a special ‘chalk look’ has been created for the fruit and vegetable department.

– Our signage must also look good and help inspire customers when they shop. The design of the electronic shelf labels was therefore also very important for the final choice when we were looking for a new solution,” concludes Marianne Tilgaard Nissen.

ABOUT LET-KÖB

Let-Køb is one of Dagrofa’s local store chains. Let-Køb has 102 stores throughout Denmark. The stores offer customers what they need. Let-Køb has local services and a product range that is 100 percent adapted to the stores’ location. Read more about the collaboration with Dagrofa here.