Frankonia stores in Germany are using Delfi’s electronic shelf labels
With the opening of the new flagship store in Rottendorf, the number of Frankonia stores equipped with Delfi Technologies’ electronic shelf labels (ESL) increases to 25. The combination of the cloud solution and the lightweight infrastructure makes the entire installation process very simple and uncomplicated.
"Electronic price labeling means a significant relief for our staff and an additional service for our customers! Through integration with our merchandise management system, it is immediately recognizable whether the desired size is currently available."
Cloud-based ESL solution – easy to use
– With this solution, we can manage our product and price information much more smoothly and also have the opportunity to react much faster, says Svenja Horz, Project Manager at Frankonia.
Delfi Technologies’ ESL solution is very easy to use. It is cloud-based, which makes implementation easy and requires only a small infrastructure, which does not take much time to get started. The combination of the cloud solution and the lightweight infrastructure makes the entire installation process very simple and uncomplicated.
Connects online & offline
The electronic shelf labels are fully graphical, meaning Frankonia can include all the essential information on the labels – texts, logos, barcodes, etc. Among other things, Frankonia has placed QR codes on the displays to link the offline distribution channel with the online platform www.frankonia.de.
With the ESL solution, Frankonia can ensure the same pricing online and offline, with a high degree of flexibility when it comes to price changes. Everything can be changed within seconds, across all channels. Digital labeling makes special promotions much easier and faster to implement, as the cumbersome exchange of paper signs in stores is eliminated.
About Frankonia
Frankonia was founded in 1908 and is the German market leader in hunting and shooting sports. Thanks to its multichannel orientation, the traditional company reaches its customers through catalog business, e-commerce, and brick-and-mortar retail. In brick-and-mortar retail, Frankonia has 25 stores throughout Germany, offering equipment for hunters, shooters, and collectors as well as high-quality fashion and exclusive outdoor gear. In Switzerland, Frankonia addresses fashion-conscious customers through catalogs and the internet. In addition, the company is an exporter or wholesaler with customers in 100 countries, with the largest market in Austria.
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