Electronic shelf labels at Noma’s burger bar POPL

POPL – a burger bar that originally started as a Noma pop-up concept back in 2020. A pop-up that exceeded all expectations, as they attracted long queues and enthusiastic reviews. The burgers quickly became known as the “Noma burger”, and it was not long before you could find a new burger bar at a corner at Christianshavn in Copenhagen, with a simple, but very prepared, menu.

In May 2022, POPL officially opened their new Takeaway Bottleshop, and in this connection, they had new electronic shelf labels installed, which were to go in and create a special eye-catch.

“We wanted a quality product that could work with our own specially selected quality products. It was important for us to have a good eye-catcher and an easy approach to integration in our everyday life.”

Kristian Rise, Beverage Manager

From manila labels to electronic shelf labels

As soon as you open the door to the POPL burger bar, you quickly see the sign “Copenhagen’s Best Takeaway 2021”. A well-deserved sign that quickly indicates that you probably have ended up at the right place. If you turn your head a little to the right, in POPL’s takeaway department, you will automatically be drawn into a small wine show, where there is no doubt that the selection is also very exclusive here. The open wine coolers consist of high-quality natural wines with a fair price. The wines are sourced from Noma’s wine cellar and other importers in Copenhagen. Several of the wines are only brought home in a handful of copies, which is why the range is often changed, so a dynamic and easy sign solution is a big help.

Kristian Rise, who appears behind the counter and introduces himself as POPL’s Beverage Manager, is quick to show off their pre-implemented electronic shelf labels, which provides the exact eye-catch he had hoped for.

– The dream was to give our Bottleshop an expression that stood out from the usual manila brands, which are most often used in similar cases. Before the opening, we were missing a quality product that could work with our own specially selected quality products. It is important for us to have a good eye-catcher, and an easy approach to integration in our everyday life, says Kristian.

Quick implementation

– I walked around the Danish supermarket chain, MENY, where I got my eyes open for the shelf labels they have on their shelves, and that was where I got the idea with the electronic shelf labels for our new Bottleshop. However, I was a little nervous about whether it was just something that was negotiated and installed for larger chains with several items, or whether we at POPL could be in the game, with our smaller, but important, installation. Luckily, there wasn’t far from thought to action, so when I took the dialogue with Delfi Technologies, it took about three weeks, before we had our electronic shelf labels implemented and were completely ready for our opening of the store, says Kristian Rise.

The integration at POPL has been created through Delfi Technologies, so that the staff at POPL can quickly add, delete and change the information on the shelf labels through an Excel sheet, so that visitors are always updated about the product’s name, year, country, and price. It all happens through a Breece Cloud Plug & Play solution, where they have a single wireless communicator connected in the store, which is connected to an Ethernet connection – simple and easy.

About POPL Burger

At Christianshavn in a cozy industrial environment, you will find POPL Burger, where the people behind Noma are behind the popular burger bar. In the fine corner house, you can look forward to organic and well-cooked burgers and handmade vegetarian burgers as well as specially selected wines and beers, which you can enjoy as take-away or even better, in their beautiful restaurant indoors or outdoors, where you get the view of the harbor. The name POPL is partly inspired by the word populus meaning people and saw the poplar tree as a symbol of their love and respect for nature.

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