Cube Store - Cycling Bert

May 13, 2024

Cube Store – Cycling Bert benefits from digital price tags

Cube Store – Radsport Bert (Germany) exclusively sells one of the most well-known German bike brands, as the name suggests. In addition to a wide range of e-bikes and bio-bikes, a versatile range of accessories is offered. To make it easier for customers to get information about prices and products, Cube Store – Radsport Bert has chosen to introduce digital price tags from the Danish IT company Delfi Technologies.

"The introduction of digital price tags is a modern upgrade for our showroom, but above all, it is also a great relief for our employees."

Bert Grabsch Managing Director of Cube Store - Radsport Bert

One of the biggest benefits of digital pricing is that Cube Store – Radsport Bert can now update prices in real-time without having to replace the signs manually. In addition, product information such as descriptions and features can also be updated in the same way.

The digital price tags can also be used to promote offers.

A benefit for employees and customers

“The introduction of digital price tags is a modern upgrade for our showroom, but above all it is also a great relief for our employees,” reports CEO Bert Grabsch. Digital price tags help improve the customer experience by offering a more modern and technologically advanced shopping experience. This also makes it easier for customers to find exactly the information they need. The improved shopping experience helps generate more sales and increase customer satisfaction. “We are planning further steps to use the digital price tags even more efficiently,” reports Marcel Rzepka, Vice President of Cube Store. “After that, stock levels, sizes and color variants should also be displayed in real time directly on the screen.

User-friendly mobile app

The app Breece Go from Delfi Technologies makes it easy for Cube Store – Radsport Bert to manage its digital price tags. The app allows the retailer to link products with labels directly in front of the respective product and at the same time change the layout of the labels.

Delfi Technologies’ antennas communicate with the digital price tags and ensure that all prices and product information are always up to date. The antennas are robust and easy to install. In addition, they ensure stable and reliable communication between the digital price tags while providing a high range – up to 5000m² per antenna. Therefore, only 1 antenna is needed for the sales area of the Cube Store in Brandenburg.

About Cube Store Cycling Bert

Cube Store – Radsport Bert in Brandenburg an der Havel is run by former professional cyclist and world champion Bert Grabsch. The store is characterized by a wide selection of Cube bikes, including racing bikes, mountain bikes, city bikes and electric bikes. In addition, there is a large selection of cycling accessories such as helmets, lights, fenders and panniers.