Jacobsen Plus
Iconic furniture store implements digital price tags for a better customer experience
Since 1929, Jacobsen Plus has been a family-owned business supplying high-quality designer furniture, lighting and interiors to the Danish population. In 2011, the fifth generation joined the company and has just implemented digital price tags in the company’s store in Horsens.
Jacobsen Plus operates both a webshop and two physical stores. One in Horsens and the newest addition – centrally located on Strøget in Copenhagen. The stores sell design furniture from Fritz Hansen, Hay, Louis Poulsen and others.
The digital price tags have really boosted our look here in the store. There is a huge difference from the boring paper signs to the new digital price tags - and visually it looks much better too.
Fluctuating purchase prices present challenges
Jacobsen Plus also notices external factors in the market, with rising inflation and shortages of raw materials impacting purchase prices. As in many other industries, the furniture industry is also exposed to large fluctuations in purchase prices, which means that you have to keep a close eye on the situation to avoid it affecting profits.
That’s why Jacobsen Plus has implemented digital price tags from Delfi Technologiesso that the store can more easily adjust prices. This makes it possible to maintain the correct margin. Before implementing digital price signs, the company used regular paper signs to display prices. However, Jacobsen Plus quickly realized that this was far from optimal in the current situation. Keeping track of paper signs is both time-consuming and difficult to ensure correct prices when the price sign is static.
– “The digital price tags have really boosted our expression here in the store. There is a huge difference from the boring paper signs to the new digital price tags – and visually it also looks much better, says Karoline Pedersen, Store Manager at Jacobsen Plus, Horsens.
Synchronized prices with the webshop
Another reason why Jacobsen Plus saw opportunities in digital price tags was the possibility to synchronize in-store prices with online prices. This avoids disappointed customers who see one price online but a different price in the store. This helps to provide a much better customer experience.
In addition, the store in Horsens has also chosen to implement a solution with five Breece Customer Assist, which is a modern price checker where the customer can, among other things, scan the price of an item. Jacobsen Plus has chosen to set up these price checkers in departments with different smaller products and accessories, so the customer can check the prices themselves.
It is also possible to use the price checkers with additional features such as finding specific products in the store using a search function and a store map where a dot is placed indicating where the specific product is located in the store.
Simple installation – easy to get started
The digital price tag solution at Jacobsen Plus is controlled using Delfi Technologies‘Breece Cloud software. This means that the solution is operated without the need for local servers, software, extra PCs etc. Everything is operated via an internet connection connected to a wireless antenna, which ensures that the signs’ product information is updated when there are changes in the data source.
The updates can come from a webshop or ERP system. The signs are updated just a few seconds after a change in e.g. price is made. Once the integration to the data source is in place, all you need to do is set up the wireless antenna and the digital price signs – then all updates to the signs are done automatically.
Overall, the implementation of digital price tags has been a success for Jacobsen Plus, who have achieved a more efficient and flexible way of presenting their products and prices.
About Jacobsen Plus
Family-owned since 1929, Jacobsen Plus offers a huge selection of designer furniture, lighting and interiors. The furniture stores are located in Horsens and Strøget in Copenhagen, but serve the whole country via an online webshop. Among the many popular manufacturers and brands are products from Fritz Hansen, Louis Poulsen, Montana, Vipp, Hay, &Tradition, Fredericia Furniture and more.
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