KIDS COOLSHOP VORDINGBORG & NÆSTVED
Big ambitions at Danish toy chain
The owner of Kids Coolshop in Vordingborg and Næstved is in full swing. They have just opened a huge new warehouse for the webshop and physical stores. At the same time, they have invested in electronic price tags to ensure customers get competitive prices in the physical stores. But it doesn’t stop here.
Nickolai Jørgensen, owner of Kids Coolshop in Vordingborg and Næstved, is the 4th generation to carry on the family toy business. 10 years ago, he started a small webshop (Altileg.dk) in his parents’ toy shop. Since then, a lot has happened, the webshop has grown and many more employees have joined.
Five years ago, Nickolai Jørgensen bought his parents’ toy store in Vordingborg and in 2019 he expanded with a new store in Næstved. At the same time, several new initiatives are underway and the future holds great ambitions. Most recently, the toy store has opened a huge new warehouse for the webshop and the physical stores. At the same time, Nickolai Jørgensen is expanding once again and will soon open a new toy store in Nykøbing.
In addition, the Næstved store is facing a major upgrade, as the store is moving to a new large shopping center that is currently being built in Næstved. Here, Kids Coolshop will create Denmark’s coolest toy store. Overall, the new building will help boost Næstved’s position as a commercial city.
DENMARK’S BEST PRICES IN A PHYSICAL STORE
Nickolai Jørgensen runs his Kids Coolshop stores himself, but is part of Coolshop.dk, the Nordic region’s largest webshop for games, toys, gadgets, home and much more. Through this, he – and the other stores in the Kids Coolshop chain – can offer a large selection of toys at competitive prices.
Nickolai Jørgensen also wants to give customers the opportunity to shop locally while getting Denmark’s best prices on Lego, Barbie etc. on the shelves in a physical store. Therefore, Kids Coolshop in Vordingborg and Næstved has partnered with the IT company Delfi Technologies on electronic price tags.
– As a customer, you want to buy things at the right price and we want to help you with that at Kids Coolshop. That’s why we now have electronic price tags on our branded products in the stores. The prices are linked to Coolshop.dk. This means that when the prices are adjusted on the webshop, the prices are also automatically adjusted on the shelves in the stores. We think that’s smart,” says Nickolai Jørgensen.
"As a customer, you want to buy things at the right price and we want to help them with that at Kids Coolshop. That's why we have electronic price tags on our branded products in the stores. The prices are linked to Coolshop.dk."
THE BEST PRICES IN DENMARK IN A PHYSICAL STORE
Nickolai Jørgensen runs his Kids Coolshop stores himself, but is part of Coolshop.dk, the Nordic region’s largest webshop for games, toys, gadgets, home and much more. Through this, he – and the other stores in the Kids Coolshop chain – can offer a large selection of toys at competitive prices.
Nickolai Jørgensen also wants to give customers the opportunity to shop locally while getting Denmark’s best prices on Lego, Barbie etc. on the shelves in a physical store. Therefore, Kids Coolshop in Vordingborg and Næstved has partnered with the IT company Delfi Technologies on electronic price tags.
– As a customer, you want to buy things at the right price and we want to help you with that at Kids Coolshop. That’s why we now have electronic price tags on our branded products in the stores. The prices are linked to Coolshop.dk. This means that when the prices are adjusted on the webshop, the prices are also automatically adjusted on the shelves in the stores. We think that’s smart,” says Nickolai Jørgensen.
THERE’S MORE TO COME
In addition to Vordingborg and Næstved, several of Nickolai Jørgensen’s colleagues at Kids Coolshop have also adopted electronic signage, as it allows stores to ensure greater interaction between the webshop and the physical store shelves. At the same time, stores are able to react faster and adapt products and prices as needed.
Nickolai Jørgensen explains that it sends positive signals to customers when you can also keep up with prices in physical stores. Therefore, he also expects to expand the use of electronic shelf labels in the future.
– “There is a clear advantage in electronic shelf labels when it comes to managing products and prices when you have both a webshop and several different stores. We achieve a significant gain by being able to manage prices and campaigns in the same way – across all channels, he explains.
Nickolai Jørgensen has great expectations for the future with the opening of a new store in Nykøbing and the new Kids Coolshop flagship store in Næstved, which will be an upgrade on all parameters with experiences beyond the ordinary. New concepts will be tested here and customers can expect a wow effect when the new store opens in 2022.
ABOUT KIDS COOLSHOP
Kids Coolshop is Denmark’s new toy chain. The first stores opened under the Kids Coolshop name in 2017 and today there are 14 large toy stores in the chain. The strong e-commerce engine Coolshop.com is behind Kids Coolshop, which ensures the chain a large purchasing volume through joint purchasing. This allows Kids Coolshop to be first with the very latest toys and react quickly to new trends.
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