NORMAL STORE AND WAREHOUSE
Delfi helps Normal with solutions for retail and warehouse
In Normal’s more than 300 stores, spread across 6 countries, thousands of customers are served daily – and this places great demands on a reliable setup. That’s why Normal has allied with Delfi Technologies, which helps with efficient solutions for stores and warehouses.
The Danish-owned retail chain Normal opened its first store in Silkeborg in 2013. Since then, the chain has been on a growth trajectory with rapid expansion, also outside the Danish borders. Today, NORMAL has grown into a chain with more than 300 stores in Denmark, Norway, Sweden, the Netherlands, France and Finland.
– To ensure the best customer experience, it is crucial that we always have reliable IT solutions. Even minor errors can have major consequences for the individual store. And if it is more extensive, it can have a major impact on a chain like ours,” says Søren Sivebæk, IT Director at Normal.
SOLID OPERATIONS REQUIRE AGILE SOLUTIONS
In collaboration with Delfi Technologies, Normal has come up with a reliable setup with agile solutions for stores and warehouses that ensure solid operations.
The in-store solution consists of mobile handheld terminals and complete POS devices. In the warehouse, Normal has a robust solution consisting of handheld terminals, label printers and other devices to ensure correct registration, goods receipt, picking and dispatch to the stores.
– Delfi Technologies helps ensure solid operations in the stores and at our central warehouse with flexible solutions for counting, customer service, replenishment and other operational tasks, says Søren Sivebæk.
"Delfi Technologies helps ensure solid operations in the stores and at our central warehouse with agile solutions for counting, customer service, replenishment and other operational tasks."
CAN CONTROL ALL IT CENTRALLY FROM
According to Søren Sivebæk, it is crucial to be able to launch new stores across national borders, where you can quickly and easily get started with the implementation of IT and systems to ensure operations:
– We are constantly expanding with new stores in the different countries. And with Delfi solutions, it’s seamless to implement them across countries, he says and continues
– And connecting a new device in each store is so simple that even someone with little IT knowledge can do it.
ABOUT NORMAL
NORMAL markets itself as a store that sells Normal products at fixed low prices. The chain opened its first store in 2013 and today has 270 stores in 6 countries. The assortment is purchased where the goods are cheapest, thus avoiding costly middlemen, which means you can often save 30-60% compared to the market price.
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