PHOTOGRAFICA NEW TECHNOLOGY
Large photo store introduces new technology
Photografica is a professional photo shop in the heart of Copenhagen. Here, personal advice and service play a crucial role in everyday life. For the benefit of both employees and customers, the store has installed electronic price tags.
Centrally located and within walking distance to the Round Tower, Nyhavn, Christiansborg Castle and other Danish sights, is the photo shop Photografica. Customers are both tourists and professional photographers, but the majority are actually amateur photographers who need advice and help choosing the right photo equipment.
Photografica customers can choose to shop online at photografica.com, where you can choose delivery or in-store pickup. However, if you want to see the selection first and spend more time getting the necessary advice, you can choose to visit the store instead.
"It should be easy to handle price adjustments as we spend a lot of time on it. We change prices and make new offers every day. That's why we've installed electronic shelf labels so that prices are updated automatically instead."
MORE TIME FOR CUSTOMER SUPPORT
Electronic price tags have been installed in the store so that prices are always updated and match the prices on the webshop. Photografica continuously monitors prices in the market and makes sure to offer competitive prices. Therefore, it is also necessary to update prices regularly – every day, according to Rod Clemen, sales consultant at Photografica on Skindergade in Copenhagen:
– It should be easy to handle price adjustments as we spend a lot of time on it. We change prices and make new offers every day. That’s why we’ve installed electronic shelf labels so that prices are updated automatically when we make a change in the system instead.
This frees up more time for Photografica to take care of customers and provide the expert advice needed when purchasing photo equipment.
HUMAN ERROR IS ELIMINATED
According to Rod Clemen, the biggest argument for replacing paper with electronic price tags is time savings. In addition, the handling is simple as it all runs online, which also reduces the risk of human error to a minimum. The risk of error is greater when using paper, where you have to physically go out and change each shelf edge.
– Previously, there was a significant risk of human error – simply because you can forget to change a price or because you are simply distracted by something else in a busy day. With electronic shelf labels we have eliminated that risk,” says Rod Clemen.
BENEFITS FOR BOTH EMPLOYEES AND CUSTOMERS
This is an advantage for employees as they don’t have to worry about manually changing prices on all the items. Instead, the prices are automatically displayed on the electronic price tags, directly from the system.
This is an advantage for customers, as prices are always up to date, so they don’t have to worry about any price errors. At the same time, there is room to link additional product information to the signs that can help advise and tell more about the products.
Installation of the system is simple and can take place during the store’s opening hours, as you can just take a piece of the store at a time as you see fit. Little by little, products can be linked to the electronic shelf labels and then the paper shelf labels are no longer needed.
ABOUT PHOTOGRAFICA
Photografica is a professional photography store offering a large selection of cameras and accessories from all the biggest brands – both new and used equipment. The store is located in the heart of Copenhagen right by Strøget and Nørreport. The store also operates the webshop photografica.com.
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