Real Coffee

January 25, 2023

Rigtig Kaffe gets help with dynamic pricing in the showroom

Denmark’s largest retailer of espresso machines, rigtigkaffe.dk, which has just won its third Gazelle award, has moved from Skanderborg to beautiful new premises in Tilst. In a new and modern showroom, customers can sample and view more than 100 espresso machines. To ensure that customers are always shown the correct price of the machine, digital price tags have been installed so that prices can be updated quickly.

Rigtig Kaffe is the largest specialist in espresso machines, coffee grinders, barista equipment and whole coffee beans. The webshop was established in 2009 and has now expanded with a large and modern showroom in Tilst. Here, customers are treated to an extraordinary coffee experience. More than 100 different espresso machines are on display in the showroom, where customers can get demonstrations and taste the coffee before they buy.

The selection at Rigtig Kaffe is aimed at the quality-conscious consumer who wants an extra good cup of coffee or espresso. Since the start of the webshop, the company has been awarded the prestigious Gazelle award three times, most recently in 2022.

A lot of money has been invested in the new showroom with the aim of enabling customers to try out the large range and create a professional and modern look for customers. The range of machines in the showroom has been carefully selected after many years in the industry and they offer machines in all price ranges. That way, there is always something for everyone

"We work in a market where prices are constantly changing. Digital price tags give our advisors in the showroom a huge sense of security when they are standing with a customer. They always know that the prices of the espresso machines are 100% up to date."

Anne Dorthe Melballe, Director at Rigtig Kaffe A/S

Up-to-date prices in a volatile market

Rigtig Kaffe knew that the rapidly changing prices would be a challenge in the showroom, which is why they decided from the start to contact Delfi Technologies to implement digital price tags.

Rigtig Kaffe has more than 5,000 products in its webshop. Although only selected products are displayed in the showroom, it made perfect sense for the company to implement digital price tags. Competitor prices are closely monitored to ensure that Rigtig Kaffe can always offer the customer the best price. Therefore, keeping the webshop and showroom prices up to date is a big task without the use of digital signs.

– We work in a market where prices are constantly changing. Digital price tags give our advisors in the showroom an enormous sense of security when they are working with a customer. They always know that the prices of the espresso machines are 100% up to date,” says Anne Dorthe Melballe, Director at Rigtig Kaffe A/S.

A look that matches the identity

For Rigtig Kaffe, it has been crucial to be part of the design process of the signage layout to match the rest of the company identity. With the large investment in the showroom, it was especially important to be able to follow the modern style through the use of digital price signs.

In addition to the design expression, the digital signs also allow Rigtig Kaffe to showcase various accessory packages for the espresso machines. For example, care products, accessories or coffee beans, which can now be clearly displayed and thus have better conditions for upselling and offering customers the right products.

The signs for coffee beans also show different quantities and prices at, for example, 500 grams, 1 kilo and 3 kilos. This allows customers and advisors to quickly and easily see the savings by buying a larger quantity.

– “We have invested a lot of money in a state-of-the-art and stylish showroom with more than 100 espresso machines on display. That’s why it’s really important to us that the price tags also have a modern and professional look,” says Anne Dorthe Melballe.

The signs are connected to Rigtig Kaffe’s webshop, so when you change a price or information here, the sign in the showroom changes accordingly within seconds. The change is made using a wireless antenna connected to Delfi’s cloud software. With the Delfi app Breece Go, employees can easily assign signs to products by scanning the product and sign barcode. They can also choose between different layouts for the signs, which Rigtig Kaffe can design themselves in Delfi’s web designer.

About Real Coffee

Rigtig Kaffe was established in 2009 in Skanderborg and has gone through a huge development. In 2015, they launched their first coffee blend in their own name, which turned out to be a great success. Since then, their range has expanded with a total of five carefully selected exclusive coffee series, four of which are roasted in Denmark. One of the coffee series is even organic and Fair Trade certified. In total, they have 30 coffee blends in their own name, each with its own history and character. Rigtig Kaffe’s own coffee blends are only available in whole coffee beans, as you get the absolute best taste experience by using freshly ground beans.