Zoo & Co. in Germany uses digital price tags from Delfi

February 23, 2024

Zoo & Co. Oldenburg in Germany uses digital price tags from Delfi

"The use of digital price tags from Delfi greatly facilitates our daily handling of offers, promotions and new products. By being able to work with red color on the screens, we can visibly mark special offers, special prices and new arrivals for our customers."

Jan-Gunnar Olsen Managing Director Zoo & Co. / Aqua Design Fachhandel für Aquaristik und Gartenteiche GmbH

One of the main reasons for introducing electronic price tagging, according to CEO Jan-Gunnar Olsen, was to relieve his staff. Since the Delfi solution was installed in the old Zoo & Co market, employees no longer have to put paper labels on the shelves, leaving more time for even more competent customer guidance.

Optimization potential through the use of Breece Cloud

Using Delfi’s electronic price labeling can optimize margins. Incorrect labeling on the shelves is a thing of the past thanks to the interface between the implemented inventory management system and Delfi Breece Cloud. By connecting the inventory management system with Breece Cloud current changes, such as price changes, are updated in real-time and instantly transferred to the labels on the shelves.

– The use of digital price tags from Delfi greatly facilitates our daily handling of offers, promotions and new products. By being able to work with red color on the screens, we can visibly mark special offers, special prices and new arrivals for our customers.

Transferring information with a single antenna

The information is transmitted to the signs via a single antenna installed in the store. This is possible thanks to the convincing radio coverage of the antennas from Delfi. Another advantage is the radio frequency used, which does not cause overlap or interference in existing WLAN networks.

About Zoo & Co.

In Germany, the Zoo & Co. sales brand represents a “franchise system” of legally independent, owner-managed pet shops with a focus on live animals. Jan-Gunnar Olsen has been running the store in Oldenburg since 2012. An extensive range of selected products for dogs, cats and more is offered on a sales area of 830 m².