SHOE-D-VISION

Mobile PDAs help with shoe shopping for millions

Shoe-D-Vision, a Danish-Norwegian shoe group with over 200 Skoringen and Zjoos shoe stores in its portfolio, sells over 2.9 million pairs of shoes every year. The stores use mobile PDAs to ensure correct and efficient inventory management and ordering of goods – a solution that saves time and increases the productivity of store staff.

Leading footwear group Shoe-D-Vision wanted to upgrade an outdated IT solution that was used at internal exhibitions for stores to view new products and place orders. Specifically, Shoe-D-Vision needed a more efficient inventory management system that would optimize the purchasing process and ultimately create a better customer experience in the stores.

In addition, Shoe-D-Vision also had an ambition to reduce the stores’ overall paper consumption, improve information flow and increase the productivity of store staff. Therefore, a formal tender process was initiated to evaluate different possible suppliers and potential solutions.

After comparing different solutions, Shoe-D-Vision chose to work with its already long-term partner, IT company Delfi Technologies. Working closely with Shoe-D-Vision, Delfi Technologies helped design and build a complete mobile solution that works live in a retail environment.

"As we continue to develop our own software, we also wanted a professional and future-proof hardware solution. Zebra is known for their high-performance enterprise solutions and together with Delfi they have given us an excellent result."

Asger Simonsen, Chief Information Officer, Shoe-D-Vision

FASTER RESPONSE AND MORE EFFICIENT EMPLOYEES

The solution from Delfi Technologies consists of Zebra TC51 mobile PDAs with integration to Shoe-D-Vision’s proprietary online software apps – SHOEpda and SHOEshow. Delfi Technologies hosts the entire Enterprise solution, which consists of SOTI MobiControl – a centralized tool for remote management, configuration and updating of the mobile devices. In addition, a service agreement (Delfi Premium) ensures fast response time in case something should happen to the devices.

At Shoe-D-Vision’s in-house exhibitions, stores and buyers can now pre-order items quickly and efficiently directly on the day of the show using SHOWshow and the mobile PDA. Here, stores can order from more than 25,000 items from all the many suppliers. This saves time and helps reduce overall paperwork.

On a daily basis, stores also use mobile devices for inventory management with SHOEpda. Here, stores can see the current stock status directly on the mobile PDA. This allows store staff to stay in-store with customers, respond faster and be more productive on the floor when facing the customer. It’s a solution that is both efficient and user-friendly, according to Asger Simonsen, Chief Information Officer at Shoe-D-Vision:

– At Shoe-D-Vision, we pride ourselves on being technology innovators. As we continue to develop our own software, we also wanted a professional and future-proof hardware solution. Zebra is known for their high-performance enterprise solutions and together with Delfi they have given us an excellent result. Our users love the TC51 mobile PDA, citing its fast speed, ease of use and screen size as key factors. We are also looking at other areas where we can use the TC51, including for various omnichannel services. More specifically, so that our in-store staff can help customers place orders online if an item is not available in-store.

SHOE-D-VISION – AN INNOVATIVE SHOE GROUP

Shoe-D-Vision is constantly looking at areas of optimization and is generally innovative when it comes to technology and innovation. Therefore, Delfi Technologies and Shoe-D-Vision are also continuously in dialog about additional applications and future digital initiatives. At Zebra, they are also very proud of the solution that they have rolled out to Shoe-D-Vision in collaboration with Delfi Technologies. Jason Harvey, Vice President – Sales, Northern Region at Zebra Technologies, says:

– Zebra Technologies has helped Shoe-D-Vision realize the potential of a real-time overview. This is what they need to make informed decisions that can lead to a better customer experience. In collaboration with Delfi Technologies, we offer a solution that ultimately helps store associates deliver a faster professional service that improves their overall efficiency.

Founded in 1988, Delfi Technologies has six offices worldwide with more than 110 employees. It is a European software company specializing in barcode solutions for handheld terminals, POS and print solutions, and electronic shelf labels. Delfi Technologies offers complete barcode solutions with full support to a wide range of customers in the retail, warehouse & logistics, healthcare and other industries. Delfi Technologies is also a Premier Partner of Zebra Technologies, a recognized manufacturer of mobile enterprise solutions.

ABOUT SHOE-D-VISION

Shoe-D-Vision is a Danish/Norwegian shoe group that was founded in 1955 and today sells over 3.5 million pairs of shoes every year. Shoe-D-Vision consists of more than 200 Skoringen and Zjoos shoe stores in Denmark and Norway. The company is headquartered in Skødstrup, north of Aarhus, where approximately 40 employees handle all functions related to the stores’ purchasing, logistics, marketing, training, store design, merchandising, store IT and operational consulting.

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