POCO uses ESLs: digital price tags benefit customers and employees. Over the past few years, digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems at its store in Goch, Germany – much to the delight of its staff members.
"Lately, my employees are especially happy to see me when I visit our market in Goch," says Sebastian Schrader, Head of Organization at Poco. The reason for this: since September 2016, the ESL system installation has –among other things- made price changes of the roughly 7,000 products much easier.
POCO has been using Delfi Technologies' solution since 2016 in order to take advantage of the different possibilities with the technology.