Cykelshoppen.dk / Speedline.dk
Cykelshoppen.dk creates new benefits with digital price tags in store
Cykelshoppen.dk/Speedline.dk, a leading bicycle and moped retailer in Denmark, has taken a big step when it comes to store technology. The company has installed digital price tags from Delfi Technologies in their store – a system that has had a significant impact on business processes and customer experience.
In Skanderborg you’ll find an inspiring showroom where you can see a wide selection of bikes, spare parts and equipment from Cykelshoppen.dk. As a large part of the sales take place online, where prices can easily be adjusted and adapted to the competitive situation, it was a natural step to look for a solution with digital price tags for the physical showroom.
Many benefits of digital price tags
The store’s decision to implement digital price tags has been rewarded with a number of benefits. First and foremost, the system has Delfi Technologies created a more efficient store operation with the ability to optimize price dynamics. Now it is also possible to react quickly to price changes in the market in real time.
At the same time, the store is now also much more competitive as customers always get the same price in the store as they find online in the webshop. The digital price tags are connected to the store’s webshop, which means that all prices and product information are updated in real time.
It has made a world of difference that we now have digital price tags. Now we actually have the opportunity to make prices visible to customers, employees can now use their time more efficiently without having to answer questions about prices all the time.
The right information in the right place
The store has also seen a noticeable improvement in customer service. In addition to prices, the digital price tags can display product descriptions, size variants and any stock status. This allows customers to make informed purchasing decisions and find exactly the bike or bike accessory they are looking for. The increased transparency and easily accessible information helps build trust between the business and customers.
– It has made a world of difference that we now have digital price tags. Now we actually have the opportunity to make prices visible to customers, employees can now use their time more efficiently without having to answer questions about prices all the time, explains Mads Collin, Front End Developer at Cykelshoppen/Speedline
For example, the showroom used to have no visible prices on bicycle helmets, as prices here go up and down all the time, depending on the situation among competitors, suppliers, season, supply and demand. Therefore, potential buyers of bicycle helmets had to ask an employee for a price. Now there are dynamic prices instead, which allows Cykelshoppen to update the displayed prices according to the market situation. This allows the store to maintain the product’s margin while providing customers with easier access to information.
Simple and cloud-based technology
The system from Delfi Technologies system consists of 4.2″ digital price tags and a wireless antenna connected to the store’s internet. The solution at Cykelshoppen is a so-called cloud-based solution. This means that all software used by the signs is located in the cloud. In this way, Cykelshoppen avoids having a physical server in the back room to run the software.
The software is connected to the store’s webshop, where all data is downloaded every time there are data changes among the products. It could be a new title, a new price or something else. This data is then automatically sent out to the signs via the wireless antenna.
Cykelshoppen also uses theDelfi Technologiesmobile app to connect signs and products. This is only the first time when a new product, without an associated sign, is connected to the system. Subsequently, the signs will automatically be updated with product information from the webshop.
About Cykelshoppen
Cykelshoppen.dk is located in Skanderborg with their showroom and also runs a webshop with a wide selection of bikes, spare parts and equipment. Cykelshoppen.dk is run by the same people behind Speedline.dk, which sells spare parts and equipment for scooters. Speedline.dk used to sell both bikes and scooters, but from January 2019 the entire bike section was transferred to Cykelshoppen.dk. They have more than 15 years of experience with e-commerce and have been selling bikes online since 2009, so they know what it takes to make online bike shopping feel safe.
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