In early 2018, the Danish DIY chain Fog installed electronic shelf labels as a pilot project in the first timber and construction center on Zealand. Now, a year has passed and there the result is more time for advice and customer service. Another benefit is the confidence that the customers now have that prices are correct. Based on the good experience, Fog will implement electronic shelf labels in the remaining stores.
At Johannes Fog you find everything for the house and the garden. Customers are greeted by staff who are ready with qualified and professional advice - something the staff now have better opportunities for after the implementation of electronic shelf labels. Previously, there was a lot of work for the staff up until new campaigns. Now, everything is instead running completely automatically and is much more efficient, explains Jimmy Thesbo, business manager at Fog in Farum and adds:
- Initially, it was about getting it established with the processes. Now a year has passed and the first thing I think is that trust has been created between the customers and the prices. The uncertainty about price errors is completely gone. What they see on the shelf is also what they see in at the check-out - it gives us great peace every day.