Globus
Protected: Globus Baumarkt started an ESL Rollout with Delfi Technologies
“We decided to run the Rollout with Delfi because the handling for the stores is quite easy and user friendly. Furthermore, Delfi supported us to implement all the full filaments on templates, fixings and usability on the whole solution”
Electronic shelf labels are much more than just digital prices at Globus DIY
Before the introduction of ESL’s, the DIY store used traditional paper labels in order to label their products. This meant that, on the one hand, a lot of paper was used and time was invested, as employees had to change the signs manually, and at the other hand, the information on the labels was only static and not particularly flexible.
“We decided to roll out with Delfi because the handling is very simple and user-friendly for the branches. In addition, Delfi supported us in the implementation of the entire templates, data connection and fastening. The Delfi Breece Mobile Assist solution is particularly characterised by the intuitive user guidance and the handling at the shelf” says Daniel Palmer, Bereichsleiter Organisation at Globus Baumarkt Koordination.
The electronic shelf labels from Delfi Technologies not only show and update prices digitally via Globus’ own merchandise management system, but also provide the company with opportunities like never before for optimising price adjustments on the labels. On the MDE devices already in use at Globus, the Breece Mobile Assist was additionally installed, with which more than 80 different templates can be used. Globus uses, among other things, pictograms, arrows, multifacing and a number guidance system on almost all display types to support the customer and offer an even better shopping experience.
About Globus
Globus, headquartered in Völklingen, Saarland, currently operates a total of 90 Globus hardware stores. With more than 9,400 employees and a turnover of 1.9 billion euros, the company is one of the most important DIY stores in Germany. In the Globus stores, the customer is at the centre of all activities. With over 60,000 articles, Globus offers a comprehensive assortment. Every do-it-yourselfer and craftsman, from beginner to professional, will find everything he needs and much more.
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