At the German DIY chain Globus Baumarkt, the dimensions are a lot bigger compared to many other stores, as there are over a million individual products in a DIY store. This means that thousands of price tags and articles have to be kept track of - a task that is both time and resource consuming for the many employees to maintain a reliable labelling quality.
After a 6-month test phase, Globus Baumarkt decided to start the rollout in order to use the synergy effects gained in the pilot also in the other stores. Delfi Technologies delivers an electronic shelf label solution to optimise daily operations, pricing strategy, communication and ultimately increase sales.
Globus Baumarkt uses approximately 55,000 displays per shop in 7 different sizes ranging from 1.6 inches to 12.5 inches throughout the store. In addition, Delfi Technologies has supplied a variety of fixtures for the ESL’s, some of which have been developed specifically for Globus.
Before the introduction of ESL's, the DIY store used traditional paper labels in order to label their products. This meant that, on the one hand, a lot of paper was used and time was invested, as employees had to change the signs manually, and at the other hand, the information on the labels was only static and not particularly flexible.