Department store giant BAUHAUS is launching a pilot project with Delfi Technologies to replace its in-store paper pricing with Electronic Shelf Labels. BAUHAUS customers will benefit from clear and accurate pricing according to Bauhaus's overall business strategy.
To meet customer expectations in today’s competitive market, BAUHAUS makes daily price changes for a selection of items. Currently, these changes are made manually by staff who spend a great deal of time adjusting the prices in the system, printing new labels, and then updating Physically in the store.
The pilot project will be road-tested in Denmark – a market where retail customers expect regular promotions and price drops.
By using electronic pricing, BAUHAUS will transform its pricing process and boost efficiency. Electronic Shelf Labels make it possible to remotely change prices in a few seconds – regardless of the location of the items in the store and without manual involvement.
“Another benefit of introducing electronic pricing will be to make sure that the prices in our physical stores match prices online – even within seconds of a price change. Our customers will always find that their purchase is the right price and that Contributes to a good customer experience,” says CEO Mads Jørgensen.