In order to release more time for customer service while managing campaigns and prices on a whole different level, the CF Group, which is part of XL-BYG, decided to introduce electronic shelf labels with Delfi Technologies as a partner and supplier. The implementation takes place in May 2018.
The day before the company's Christmas party, Jes Gravesen, the managing director of the XL-BYG CF Group, announced that five stores are going to get electronic pricing installed in the spring of 2018.
- The response was overwhelming, especially from the staff who has the daily contact with the customers in the stores. Today, our staff spend a lot of time printing shelf labels, taking the old ones down and putting up new ones – this time will soon be used for customer service instead. The employees that have direct contact with customers showed great excitement about the fact that they can spend more time on customers instead of physically changing price labels, says Jes Gravesen.
According to Jes, the idea of introducing electronic shelf labels is not new, but there has not been time for it until now. Denmark has for years been afraid of investments as a result of the financial crisis and it has held the XL-BYG CF Group from investing in new projects, like most other companies in the country. But it’s going well in the ‘Do-It-Yourself’ business and therefore, now is the time for making the investments they've wanted in the recent years.
- Now we think it’s time to realize the dream of electronic pricing and we now have the profits to invest internal IT resources in the project. The goal of giving our employees the opportunity for more customer focus and enhancing the overall customer experience, is crucial to our decision, says Jes expectative.