Imerco A/S is Denmark's largest home and kitchen appliances chain with 156 stores by the end of 2017, distributed throughout the country and an annual sales turnover, including VAT of approx. 1.4 billion Danish kroner. In addition, Imerco operates one of Denmark's largest customer clubs, Imerco+, with more than 1 million members and imerco.dk, which is in rapid development.
Online shopping moving fast at Imerco, but the chain still focuses on bringing its physical stores into the game. Therefore, the Imerco trend continues from 2016 with new store openings, renovations and relocation of existing stores for better locations.
A strog connection between the various sales channels is therefore an important priority at Imerco, which with a large customer club and webshop, already has a strong focus on digital strategy and a coherent customer experience. The digital focus is no exception in the chain's physical stores where one of the new actions is electronic shelf labels, which Imerco so far has installed in six of the chain's stores.