Electronic shelf labels create consistency between sales channels at imerco

IMERCO HELSINGØR

April 15, 2017

Electronic shelf labels create consistency between sales channels at imerco

Imerco A/S is Denmark’s largest hardware chain with 156 stores by the end of 2017 across the country and an annual store turnover including VAT of approximately DKK 1.4 billion. In addition, Imerco operates one of Denmark’s largest customer clubs, Imerco+, with more than 1 million members as well as imerco.dk, which is in rapid development.

Online shopping is booming at Imerco, but the hardware chain continues to focus on bringing its physical stores along for the ride. That’s why Imerco continues the trend from 2016 with new store openings, renovations and relocation of existing stores to better locations.

A clear connection between the different sales channels is therefore an important priority at Imerco, which, with a large customer club and webshop, already has a sharp focus on digital strategy and a coherent customer experience. The digital focus is no exception in the chain’s physical stores, where one of the focus areas is electronic shelf labels, which Imerco has so far installed in six of its stores.

"Electronic shelf labels help create a cohesive experience across our sales channels."

Thomas Sonne Hansen, District Manager, Imerco

NEW STORE CONCEPT BEING TESTED AT IMERCO HELSINGØR

On Thursday, March 2, 2017, Imerco opened a new store in Elsinore’s pedestrian street. The new store is designed according to Imerco’s new store concept. With slightly larger premises, the new store in Elsinore also has the opportunity to try out some new things – including a new department with home accessories. In addition, the store has also installed electronic shelf labels so that the prices on the shelf are always up to date.

– Electronic shelf labels help create a coherent experience across our sales channels, as the prices on the shelf automatically change when an item is on offer. This frees up a lot of time with the frequent promotions we run,” continues District Manager, Thomas Sonne Hansen, who has been involved in the electronic shelf labels project from the start.

FOCUS ON CUSTOMER SERVICE AND A SALES-READY STORE

Increasing online shopping and high competition are driving up the number of promotions. With electronic shelf labels, Imerco can focus on customer service and a sales-ready store rather than changing the price of the item on the shelf every time a new promotion starts.

– We no longer have to spend resources on changing prices. This has freed up a significant amount of time that we can instead spend on customer service. At the same time, we can put extra focus on ensuring that we always have a store ready to sell,” concludes a satisfied Thomas.