During 2018, Pisiffik – a Greenlandic retail chain, invests in customer - and employee satisfaction, when the traditional paper signs will be replaced by electronic shelf labels in 21 stores. The investment will provide both more satisfied customers and better time to focus on being merchant.
Today, significant resources are being used to ensure that the customer sees the correct price at the shelf in Pisiffik's grocery stores – the Pisiffik supermarkets and the Spar convenience stores. It is a time-consuming task, which requires many resources during the workday for any employee.
Promotional items, without the right price tag attached, will affect the customer experience. Electronic pricing ensures that the price at the shelf matches the price at checkout. It saves time for the employees and leads to more satisfied customers, says the analyst Palle Holm, who came to Pisiffik 1,5 years ago and started the project with electronic shelf labels.