How Normal ensures optimal store operations and avoids downtime

NORMAL STORE SOLUTION

December 26, 2021

How Normal ensures optimal store operations and avoids downtime

Downtime is often a costly affair in retail, where it’s all about ensuring optimal store operations. At Normal, they have found the right recipe that also meets customer expectations for fast and efficient service.

The pace is fast at store chain NORMAL, which has become a huge success in Denmark and beyond, with stores in Sweden, Norway, the Netherlands, France and Finland. In a busy day, it is therefore crucial to avoid downtime in the busy stores.

As part of its strategy to continue its impressive growth journey, the chain has therefore also made some conscious choices when it comes to using in-store solutions that benefit both employees and customers.

– Among other things, it’s about giving employees tools that make them more mobile via handheld devices, so they can perform operational tasks where the customers are, says Søren Sivebæk, IT Director at Normal.

"Reliable solutions are key - it's all about stability and reliability. Our partnership with Delfi Technologies gives us access to market-leading technology, long-life solutions and a high level of service."

Søren Sivebæk, IT Director at Normal.

COMPLETE STORE SOLUTION FOR RETAIL

Normal has found the right tools through complete store solutions from IT company Delfi Technologies, which provide the necessary operational reliability and prepare the chain for the future of retail.

– Reliable solutions are key – it’s all about stability and reliability. Our collaboration with Delfi Technologies gives us access to the leading technology on the market, solutions with a long service life and a high level of service, says Søren Sivebæk.

For Normal, this means ensuring solid operations and helping stores to smoothly handle inventory management, counting, customer service and other important store tasks.

The store solution consists of mobile handheld terminals (Zebra TC52) including service agreement, specially developed “Find My Device” app, SOTI MobiControl for configuration of mobile devices, all-in-one POS system (Toshiba TCx 800) with Receipt printer and cash drawer, barcode scanners (Zebra DS9308), label printers (Zebra GK420d) and PDAs (Delfi PM66) for status counting, which are delivered in durable transport cases.

CONSISTENCY HELPS ENSURE STABILITY

– On the IT and technology side, reliable solutions are important. Consistency helps provide stability, low support and a good TCO, explains Søren Sivebæk.

Normal also uses Delfi Technologies’ partnership on Android Zero Touch when rolling out new devices. This means that you can simply scan a barcode and the mobile devices are automatically configured with the desired settings.

– Rolling out new technology is no longer an administrative burden – it saves us both time and energy on tasks that are normally extremely resource-intensive,” says Søren Sivebæk.

ABOUT NORMAL

Normal markets itself as a store that sells completely normal goods at fixed low prices. The chain opened its first store in 2013 and today has 270 stores in 6 countries. The assortment is purchased where the goods are cheapest, thus avoiding costly middlemen, which means you can often save 30-60% compared to the market price.