Wow effect affects the bottom line at Denmark's largest garden center chain

PLANTORAMA HILLERØD

December 29, 2019

Wow effect affects the bottom line at Denmark’s largest garden center chain

The rollout of electronic shelf labels is in full swing at Plantorama, which expects both financial and operational benefits from replacing paper shelf labels in all of its garden centers. Employees will have more time for customers and it will be easier to manage campaigns across the garden centers.

Plantorama currently has 11 experience centers spread across Jutland, Zealand and Funen. Electronic shelf labels will be installed in all locations to ensure updated prices all around.

In addition to creating a greener profile, expectations have also been met when it comes to creating a positive impact on the customer experience and employee satisfaction, says Heidi Paaske Christensen, Project Coordinator at Plantorama, who has been involved in the electronic shelf labels project from the very beginning:

– Our expectations for a solution that benefits both our customers and employees have been fulfilled. Employees save a lot of time, especially at the start and end of the campaign, and can focus more on the customers after we have started implementing electronic shelf labels in our garden centers.

"As we save more time in our everyday work, now that all prices are automatically updated via electronic shelf labels, we can instead spend time with our customers. This way we can create an even better experience when customers visit us."

Rasmus Schultz, Department Manager in the animal center at Plantorama Hillerød

BETTER EXPERIENCES FOR CUSTOMERS

Today, Plantorama is a destination for the whole family. The various garden centers offer a wide range of experiences, from popular animal centers to coffee shops and play areas.

Plantorama in Hillerød is one of the garden centers that now has electronic shelf labels. Here, too, they feel the great time savings in everyday life, which can be used to create even better experiences for customers.

– “As we save more time in our everyday work, now that all prices are automatically updated via electronic shelf labels, we can instead spend our time on our customers. In this way, we can create an even better experience when customers come to visit us, says Rasmus Schultz, department manager in the animal center at Plantorama Hillerød.

THE WOW EFFECT – THE ONE CUSTOMERS REMEMBER

At the end of the day, it’s all about creating a wow effect so that customers remember their visit.

– If we can help create a wow effect, customers are more likely to come back. Of course, this is also something that will ultimately affect our bottom line,” says Heidi Paaske Christensen.

ABOUT PLANTORAMA

Plantorama is Denmark’s largest garden and pet center chain with everything for garden, home and animals. Plantorama is a Danish family business with garden centers throughout the country. The first garden center was founded back in 1987 in Egå near Aarhus with a range of houseplants. Today, Plantorama’s assortment ranges widely; garden plants and houseplants, soil and fertilizer, garden pots and shelters, handicrafts and interior design as well as animal accessories and live animals.