The rollout of electronic shelf labels is in progress at Plantorama, which expects both economic and operational benefits by replacing the paper shelf labels in all of the chain's garden centers. Staff members need more time for customers and it should be easier to manage campaigns across the garden centers.
Plantorama currently has 11 garden centers in Denmark spread over Jutland, Zealand and Funen. In all locations, electronic shelf labels will be installed to ensure price accuracy all time.
In addition to creating a greener profile, the expectations have also been met when it comes to making a positive impact on customer experience and satisfaction of the staff members, says Heidi Paaske Christensen, project coordinator at Plantorama, who also has been involved in the project with electronic shelf labels right from the beginning:
- Our expectations have been met for a solution that benefits both our customers and staff members. The staff is saving a lot of time, especially at the start and end of a campaign, and can focus more on the customers after we have started to implement electronic shelf labels in our garden centers.