Electronic shelf labels and a price robot that monitors and scans competitors' prices online, are some of the digital initiatives that TOP-TOY implements to boost the stores and ensure competitiveness.
A highly competitive market with frequent campaigns such as Halloween, Black Friday, and Christmas puts great demands on retailers. This is also the case with TOP-TOY, the leading Nordic toy group, which operates the TOYS "R" US and BR Toys chains. TOP-TOY makes an active effort to be creative and think of the box when it comes to run stores in a market where the competition is tough and new digital stores are gaining more and more market shares.
- It goes without saying, that we have to be competitive if we want to be a part of the game. It requires discipline and creativity every single day. Therefore, among other things, we are launching a new price robot, which monitors and scans competitors' online prices. In that way, we can adjust prices in all our channels, online and in physical stores, so we constantly can keep up with the market, says Kenneth Messerschmidt, Vice President IT at TOP-TOY.