Downtime is often a costly affair in retail, where it is all about ensuring optimal store operations. At NORMAL, they have found the right recipe that also lives up to customers' expectations of a rapid and efficient service.
The NORMAL store chain is gaining momentum and has developed into a major success in Denmark and outside the country's borders, with stores in Sweden, Norway, the Netherlands, France, and Finland. During a busy day, it is therefore crucial to avoid downtime in the well-visited stores.
As part of the strategy to continue the impressive growth journey, the chain has therefore also made some conscious choices when it comes to the use of store solutions that benefit both store associates and customers.
- Among other things, it is about giving our associates some tools that make them more mobile via handheld devices, so they can perform operational tasks where the customers are, says Søren Sivebæk, IT Director at NORMAL.