Makeup Lagersalg
Makeup Lagersalg: More time for customers, less hassle – with digital price tags
The Danish company, Makeup Lagersalg, operates pop-up stores across the country, where flexibility is the key to success. With digital price tags from Delfi Technologies, the company can easily manage products and pricing, allowing for quick and efficient setup and adjustments—regardless of where and when a new pop-up store opens.
Makeup Lagersalg runs the webshop makeuplagersalg.dk and is also known for its popular pop-up events, where customers can get great deals on well-known cosmetics and beauty products.
With a physical presence based on constantly changing pop-up store locations, it is crucial to have a setup that is quick to establish, easy to adapt, and efficient to work with daily. This also requires a solution that can keep up with the pace.
It’s a huge advantage for us to be so agile. When we run campaigns or need to change a price during an event, we can do it instantly, allowing us to focus on what really matters—creating a great experience for our customers.
Powerful Pop-Ups
At Makeup Lagersalg, the ability to adapt quickly is essential, as new pop-up stores are constantly opening across the country. That’s why digital price tags from Delfi Technologies have become a key part of the company’s setup. The tags make it quick and easy to adjust the product range and promotions — without the need for physical replacements or the risk of errors. This enables a flexible operation where staff have full control and can manage products and signage on the go.
“It’s a huge advantage for us to be so agile. When we run campaigns or need to change a price during an event, we can do it instantly, allowing us to focus on what really matters—creating a great experience for our customers,” says Mads Pedersen, CMO & Co-owner of Makeup Lagersalg.
Flexibility and Mobility at the Core
Pop-up stores require a solution that is just as mobile and dynamic as the concept itself. That’s why it was important for Makeup Lagersalg to find a system that could be set up easily and operate wirelessly—without the need for complicated infrastructure.
With the solution from Delfi Technologies, the digital price tags are quickly connected via a wireless antenna, and the entire setup can be ready within minutes. This allows staff to easily add, edit, or remove products – while ensuring that prices, promotions, and product descriptions are automatically updated on the tags.
The digital solution supports efficiency and ensures a professional and consistent customer experience, regardless of location. Through the mobile app BreeceGo, staff can easily link tags to products directly on the shop floor and access notifications and system status, providing peace of mind and the necessary overview in a busy day-to-day operation.
About Makeup Lagersalg
Makeup Lagersalg is a Danish company specializing in pop-up events offering major discounts on well-known cosmetics and beauty products. The company travels across the country, providing a wide selection of makeup, skincare, and perfumes at heavily reduced prices. The concept is based on temporary stores with a focus on great deals, excellent customer service, and a fast, efficient shopping experience.
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