Eventyrsport: Fra besøgende til ’købe-kunder’ - Delfi

Electronic shelf labels help to convert visitors into ‘buying-customers’ at Eventyrsport

The time, that was previously spent on changing prices and marking up clothes and shoes at the adventure- and sports chain Eventyrsport, is now spend on customer service and advice. The first goal is to convert 1.5 visitors into 'buying-customers’, which means a customer who actually makes a purchase, per day, in each of the chain's 11 stores across Denmark. This conversion pay back the investment in electronic pricing. On the long run, the investment is expected to throw an even better result at the bottom line.

In celebration of Eventyrsport's relocation to new premises at Algade in Roskilde, Denmark, March 22, the store opened with a brand new look. Electronic shelf labels were mounted on all shelves and cloth hangers. Both customers and staff were excited about the stylish design and clear pricing.

- We are a retail chain where quality and customer service are our top priorities, and therefore we have chosen to invest in electronic price tags. When our product range is of high quality and the brands we sell are priced above average, our customers expect a similar high expert advice.
The electronic price labels release the necessary time to provide our customers the expected advice. We expect to see the positive outcome of the investment at the bottom line within relatively short time, says chain manager Gert Farup Lindquist.

So far, Eventyrsport has installed electronic shelf labels at the store in Roskilde and in a brand new store that opens in Vejle soon. Approximately 1,000 electronic price tags have been installed at the store in Roskilde.

Time-consuming labeling

The chain has calculated how much time that is actually being spent on manual price changes and that is significant. Each store uses about two hours every day on price changes and labeling of clothes and other items. This calculation, as well as other benefits, has contributed to motivate the management to invest in electronic shelf labels. The staff is really happy to get rid of the task of labeling clothes, shoes, and other products. According to Gert Farup, the task of labeling and changing prices on the products has never been a favorite, so that the primary task in the future for the staff will be customer service, has been received very positively.

"We are a retail chain where quality and customer service are our top priorities, and therefore we have chosen to invest in electronic price tags."
Gert Farup Lindquist, chain manager at Eventyrsport

Eliminate massive paper sign usage

Besides the fact that the staff only have to concentrate on the customers, Gert is also very excited about the fact that the massive amount of paper signs no longer takes up space in the stores.

- What we cannot measure directly is the changing appearance of the store, but I'm pretty sure that it will mean something to our many quality-conscious customers. In the past, it could look like a ‘forest of signs’ when we had multiple campaigns running at the same time. The many signs in the stores could in some cases interfere with the messages we wanted to send. The electronic price tags come in several sizes and can be applied in different ways, so we get the same visibility when we are promoting our campaigns, says chain manager Gert Farup Lindquist.

Eventyrsport is firstmover 

In the past, only supermarkets were aware of price controls through electronic pricing, but this has changed over the past years.

- Today there are several retail areas that demand electronic pricing, such as DIY “do-it-yourself” stores, pharmacies, gas stations and consumer electronics stores. In the Danish market, Eventyrsport is clearly the first mover in their market, says Kim Holst Hansen, who is the consultant of Delfi Technologies (provider of the electronic shelf labels) and Eventyrsport's contact. 

 

Related Solutions

  • Breece System

    Breece System: Digital in-store communication Dynamic solutions with electronic shelf labels, digital signage, Cloud software and much moreBreece System e’ la nostra soluzione dinamica per la comunicazione dentro il punto...
  • Breece Enterprise

    BREECE ENTERPRISE: MANAGE AND UPDATE ALL YOUR STORES CENTRALLYCon Breece Enterprise si ottiene un architettura d'impresa con una gestione centralizzata dei vostri negozi.Vi offre la possibilita’ di gestire e aggiornare ESL e...
  • Etichette elettroniche

    Etichette elettroniche

    Le etichette elettroniche completamente grafiche leader di mercato Grazie alla nostra etichetta completamente grafica potrete da remoto cambiare prezzi singolarmente o organizzare intere campagne promozionali su un negozio o su...
  • Chroma Yellow

    Chroma Yellow: 3 colori – giallo, nero e “bianco carta”Chroma Yellow è un display completamente grafico con tre opzioni di colore - giallo, nero e “bianco carta”. Batterie sostituibili e di lunga 
  • Chroma Red

    Chroma Red: 3 colori – rosso, nero e “bianco carta”Chroma Red è un display completamente grafico con tre opzioni di colore - rosso, nero e “bianco carta”. Batterie sostituibili e di lunga durata (in genere 5 anni, con un massimo...
  • Aura

    Aura: nero su “bianco carta”Aura è un display completamente grafico a due colori: nero su “bianco carta”. Batterie sostituibili e di lunga durata (in genere 5 anni, con un massimo di 5 aggiornamenti al giorno. Esclude BLE ed...
  • Breece Cloud

    Breece Cloud: Plug and play - 1, 2, 3 ready to goInstalla e controlla le tue etichette elettroniche con la velocita di un click usando la soluzione plug & play ‘Breece Cloud ESL Service’ con la flessibilita’ di accedere ai...
  • Breece On-Premises

    Breece On-Premises: Local installation on your hardwareBreece On-Premises e’ istallato localmente, sui server o pc del cliente. Tutti i componenti hardware e SW sono localizzati presso la struttura del cliente con un interfaccia...
  • Breece Mobile - porta la soluzione allo scaffale

    Breece Mobile - porta la soluzione allo scaffale

    La nostra filosofia è semplice. Desideriamo portare la soluzione allo scaffale e non lo scaffale alla soluzione - Breece Mobile è una parte essenziale di tutto ciò. L’applicazione Breece Mobile può essere eseguita su un...
  • BLE Beacon

    BLE Beacon - coinvolgi i tuoi clienti BLE Beacon - poiché i nostri display possono essere dotati di Bluetooth, la rete di beacon Bluetooth è facile da implementare e gestire utilizzando la nostra semplice infrastruttura. È...
  • Vision Digital Signage

    Vision - digitalizzazione del negozioAumenta le vendite, mettendo in evidenza i prodotti e i prezzi sui televisori. L’add-on Vision è una soluzione dinamica per i rivenditori che desiderano digitalizzare completamente il loro...
  • Infrastruttura

    Infrastruttura - Etichette Elettroniche Tutto quello di cui avrete bisogno nella vostra sede centrale è un singolo server e un PC per creare modelli di etichette accattivanti che possono essere inviate a qualsiasi scaffale in...
  • Le soluzioni con etichette elettroniche

    Le soluzioni con etichette elettroniche

    Il nostro esaustivo portafoglio di soluzioni offre la flessibilità e la scalabilità necessarie per realizzare il tuo potenziale di crescita. Trova ispirazione.

Mettiti in contatto

Visita la nostra pagina dei contatti per altre opzioni di contatto.

You must have Javascript enabled to use this form.