The tele company, 3, strongly focuses on the digital costumer experience and rolls out a new store concept in 3 stores all over the country. The new 3 stores will be build up as an inspiring and interactive framework for the choice of phones and accessories with electronic shelf labels, as well as a stylish and welcoming environment that embraces the costumer.
The 29th of September, store number 8, which has been transformed after the new digital strategy, was reopened with splendor in Lyngby Storcenter shopping center. The store is neatly presented, yet with the recognizable orange color as an eye catcher, but in a whole new context. The light, the sound, the store décor and the electronic shelf labels by all products, is new and differently welcoming.
Lasse Schneider, who is responsible for the 3 stores and the transformation that the stores and 3 as an organization experience at the moment, was present at the re-opening and explained the digital transformation which 3 has prioritized.
- The digitization that we are going through right now is well connected with our wishes and goals of being more than just a subscription- and phone store. In addition to selling our quality solutions, we want to inspire, guide and meet our customers at eye level – and that’s also what our stores are going to reflect. It’s important to us, that our customers feel welcome and heard, while distancing us from the time where the tele industry sold subscriptions from the requirements of the telephone operator and not the customer, tells Lasse Schneider.