In August 2019, the popular e-commerce store, Hobbii.dk, opened its first physical store in Roskilde. Within the next three years, the yarn store expects to open another 60 stores. The store universe must be the same offline as well as online - a digital ambition realized through a collaboration with Delfi Technologies.
The internet-based knitwear and crochet shop, Hobbii.dk, has started to gain momentum. Hobbii.dk was founded in 2015 by a group of entrepreneurs and has managed to grow firmly in the market for yarn and hobby articles. Today, the company has 170 employees and expects to open another 60 stores within the next three years - both in Denmark and abroad.