In Hjørring (Denmark), plenty of wine is being sold at Supervin. The company's popular webshop accounts for 90 percent of the revenue, which has required new digital initiatives in the store. Supervin has therefore implemented digital price tags from Delfi Technologies.
Supervin conducts business according to the principle of offering wine for every taste. This means that there must be room for everyone, which is also reflected in the store's large assortment of around 5.000 different wines with something for every taste in different price ranges.
In its infancy 15 years ago, Supervin began as an experimental element of a larger SuperBest supermarket store. Here, the business started importing wine to be sold online. A lot of things have taken place since that time. The SuperBest business became Supervin, there has been a great growth in the online trade in wine and today the business has a turnover of several million DKK.
At Supervin, the staff would much rather send a happy customer out the door with good wines at attractive prices than overcharge for individual bottles of wine. That is why you will also find shopping carts at the entrance, as you know from supermarkets. There are multiple promotions and offers running, where you e.g. can buy six bottles of wine at a particularly good price.
With the ever-increasing online success, it also requires that there is synergy between the webshop and the physical business. Supervin has therefore synchronized all prices, offers and promotions, so that the customer is always guaranteed the same good prices in the store, which are also available at the webshop. This has been made possible with digital price tags from Delfi Technologies.
With the digital price tags, the company can highlight and make web prices visible in the store. With an integration to the ERP system and the webshop, all prices and promotions are automatically distributed to the digital price tags within a few seconds - from the moment a price is changed in the webshop.