The fashion giant Boozt.com has opened a new, big cosmetics store at Købmagergade in Copenhagen - the capital's center for shopping. The fashionable and well-appointed environment gives Boozt.com a new flagship store with, among other things, electronic shelf labels, which will give customers a different and better shopping experience in a digital world.
Located at one of Copenhagen's best and most expensive addresses, surrounded by the strong competing brands, a new 500 square-foot 'Beauty by Boozt.com' cosmetics store has opened. The online store already has a physical store at Ro's Torv in Roskilde, which opened in March 2017. The store in Roskilde was the first physical store that Boozt.com opened, and it was also a kind of test for the physical presence. Here, Boozt has experimented and taken the best experiences to the new store at Købmagergade in Copenhagen, says Christian Schreiber, Retail Director at Boozt.com.
- When we opened the first physical store last year, we decided to label all the products with the price at the bottom of the product to avoid a large amount of paper throughout the store. However, we have learned that the customers prefers to see the price when they stand in front of the product and if they can’t, they may think that the product does not have a price or that the item may be too expensive, although it’s not the case. We have brought this experience to Købmagergade, where we do not have to label all the products. Now, instead, we show the price on electronic shelf labels, which are always updated with price, promotions and product info link directly to our internet platform.